Taishun City هویت برند by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2025
Taishun City هویت برند
by Zhejiang Gongshang University
Client: Taishun County People's Government
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About Taishun City هویت برند
تایشون سیتی یک هویت برند طراحی‌شده برای یک شهر است. لوگو از خطوطی ساخته شده که نام شهر را شکل می‌دهند و نشانی مدرن و مینیمال ایجاد می‌کنند. فضای سفید درون لوگو به‌عنوان فضایی باز در نظر گرفته شده است که نمادهای بصری شهری مختلف می‌توانند در آن نمایش داده شوند. این نشان می‌تواند از طریق تغییر در خط و شکل تعدیل شود، به‌گونه‌ای که قابلیت شناسایی آن در کاربردهای متعدد همچنان قوی باقی بماند. فرمت‌های وکتور امکان تغییر اندازه لوگو را در هر ابعادی، از کارت‌های ویزیت تا تبلیغات محیطی، فراهم می‌کنند. متریال‌های چاپی برند از کاغذهای بازیافت‌پذیر و زیست‌تخریب‌پذیر استفاده می‌کنند.
The Recognition
About the جایزه برنزی A' Design Award
Taishun City هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Taishun City هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Taishun City هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- Dimensions & Packaging
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - Tags
- Culture, innovation, sustainability, inclusiveness,City Brand
- Production Technology
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- Design Challenge
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- Research
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- Inspiration
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- Project Duration
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- Operation Flow
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- Team Members
- Designer: Kan Zhao
- Image Credits
- Designer: Zhao Kan
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