Travel Buddy بازی مرورگری by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
آهنتبلیغات· 2024
Travel Buddy بازی مرورگری
Client: Holidayextras.de
جایزه آهنی A' Design Award Winner in تبلیغات Category
- 44,379
- Verified Award Winner
- Verify Award Status for #153173
The Design
About Travel Buddy بازی مرورگری
همراه سفر یک ماجراجویی تعاملی است که محصولات Holiday Extras را به شیوه‌ای بامزه به نمایش می‌گذارد. دنیای بازی با جلوه پارالاکس، تجربه‌ای مجازی از سفر را هنگام حرکت بازیکنان خلق می‌کند. بازیکنان در نقش یک همراه سفر، زوجی را در برنامه‌ریزی تعطیلاتشان راهنمایی کرده و نکاتی برای سفری موفق ارائه می‌دهند. این راهنمایی‌ها به آزمونی طنزآمیز از نوع مسافرت منجر می‌شود که رفتار تعطیلاتی افراد را آشکار می‌کند. بازیکنان در کنار کاوش در محدوده محصولات، بینش‌هایی درباره ترجیحات سفری خود کسب می‌کنند.
The Recognition
About the جایزه آهنی A' Design Award
Travel Buddy بازی مرورگری برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Travel Buddy بازی مرورگری انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Travel Buddy بازی مرورگری به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Dimensions & Packaging
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tags
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Production Technology
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Design Challenge
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Inspiration
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Project Duration
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Operation Flow
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
