Bao'an Tourism Gifts مجموعه چای by Yan Wu

Bao'an Tourism Gifts مجموعه چای by Yan Wu is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی هدیه و سوغات Competition Category.

آهنهدیه· 2024

Bao'an Tourism Gifts مجموعه چای

by Yan Wu

جایزه آهنی A' Design Award Winner in هدیه Category

25,771

Verified Award Winner

Verify Award Status for #154148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bao'an Tourism Gifts مجموعه چای

بائوآن توریسم گیفتز یک مجموعه چای سرامیکی است که به‌عنوان سوغات گردشگری طراحی شده است. فرم آن از برج ققنوس در منطقه بائوآن الهام گرفته شده، به‌طوری‌که اشکال سنتی با سبکی مدرن و ساده ترکیب شده‌اند. قطعات چای از سرامیک کوره شنگ‌کو در شهرستان شه، استان آنهویی ساخته شده‌اند و دارای لعاب تک‌رنگ در دو رنگ قهوه‌ای‌مشکی و سبزمشکی هستند. جعبه بیرونی از خمیر کاغذ سازگار با محیط‌زیست ساخته شده و برچسب‌های پاکت‌مانندی با رنگ‌های متفاوت دارد. این مجموعه، فرهنگ بومی را به زندگی روزمره نوشیدن چای می‌آورد.

The Recognition

About the جایزه آهنی A' Design Award

Bao'an Tourism Gifts مجموعه چای برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Bao'an Tourism Gifts مجموعه چای انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Bao'an Tourism Gifts مجموعه چای به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adopting inspiration from Phoenix Tower in Bao'an District, Bao'an Tourism Gifts is designed as an original trditional style tea sets with a creative style that conforms to modern aesthetics. The work not only reflects the blending of traditional culture and modern aesthetics, but also integrates culture inheritance and local culture into daily life through which shows its beautiful concept that with the pagoda in hand, life is worry-free.
Dimensions & Packaging: 50cm*16cm*12cm
Tags: environmentally friendly, tea appreciation, Bao'an courtesy, ceramics, Shenzhen tea
Production Technology: The outer box is made from environmentally friendly pulp and features modern-style envelope labels. The internal tea sets are crafted from Shengkou Kiln ceramics from Shengkou Village, Guilin Town, Shexian County, Anhui Province. Shexian Shengkou Kiln originated during the Tang Dynasty, flourished during the Five Dynasties, and ceased production in the Song Dynasty, with a history of at least 1,170 years. It boasts high-end ceramics with single-color glazes such as black-brown and black-green.
Design Challenge: The design and production of the internal tea sets involve the use of ceramics from Shengkou Kiln in Guilin Town, Shexian County, Anhui Province. These ceramics are characterized by high-quality single-color glazes such as black-brown and black-green.
Research: Understanding the needs, preferences, and behavior patterns of the target users is crucial. This involves gathering user feedback and insights through methods such as user research, market analysis, and competitive analysis. During the early stages of product design, concept development and ideation are carried out. This includes defining the product's positioning, target user demographics, core features, and characteristics. Preliminary design concepts are developed using tools like sketches, storyboards, and user stories.
Inspiration: The designer has chosen "Bao'an Youli" as the main theme, incorporating the Bao'an District's Phoenix Tower as a design element. They have captured traditional auspicious symbolism in a collection of Chinese tea sets designed for everyday tea enjoyment and contemplation. This series not only meets various modern lifestyle needs but also seamlessly blends traditional cultural elements with contemporary aesthetic styles.
Project Duration: This project began in October 2022 and, after approximately 8 months of research, organization, and design, it was finally prototyped and produced in June 2023. It was showcased at the Shenzhen Creative Gifts Exhibition.
Operation Flow: This work utilizes eco-friendly outer packaging and the application of plastic envelope labels in different colors. It aims to better and more directly convey the theme of "Bao'an Youli" brand, making it closer to the lives of modern young people. Through the presentation of Chinese tea sets, it not only fulfills various modern lifestyle needs but also seamlessly integrates traditional cultural elements with contemporary aesthetic styles.
Image Credits: None