Rongbaohang BMW طراحی داخلی نمایندگی خودرو by Yixian Chen is a highly esteemed winner of the very prestigious 2024 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2024
Rongbaohang BMW طراحی داخلی نمایندگی خودرو
by Yixian Chen
Client: CX Design
جایزه نقره‌ای A' Design Award Winner in داخلی Category
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- Verified Award Winner
- Verify Award Status for #154748
The Design
About Rongbaohang BMW طراحی داخلی نمایندگی خودرو
رونگبائوهانگ بی‌ام‌و یک فضای داخلی نمایندگی خودرو واقع در تیانجین است. چیدمان فضا از یک مسیر گردشی دایره‌ای پیوسته پیروی می‌کند. سقف‌های طبقات اول و دوم با پنل‌های آکریلیک شفاف آبی پوشیده شده‌اند که به‌گونه‌ای چیده شده‌اند که مسیرهای حرکت خودرو و موج‌های روان آب را تداعی کنند. این پنل‌ها با منظره‌ای آبی که از یک پرده آب و یک حوضچه شکل گرفته است، هم‌آوایی دارند. پایداری راهنمای اصلی این پروژه بوده و سیستم روشنایی با استفاده از شبکه‌های چوبی نصب‌شده در پنجره‌های مرتفع بازسازی شده است. فضای اداری کوچک‌تر شده تا سالن انتظار مشتریان گسترش یابد.
The Recognition
About the جایزه نقره‌ای A' Design Award
Rongbaohang BMW طراحی داخلی نمایندگی خودرو برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Rongbaohang BMW طراحی داخلی نمایندگی خودرو انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Rongbaohang BMW طراحی داخلی نمایندگی خودرو آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
- Dimensions & Packaging
- The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
- Tags
- Interior, Commercial, Modern, Natural, Elegant, Store, BMW
- Production Technology
- In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
- Design Challenge
- Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
- Research
- This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
- Inspiration
- The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
- Project Duration
- The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
- Operation Flow
- Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
- Patents
- Copyrights belong to Rex Duan, 2023.
- Team Members
- Yixian Chen
- Image Credits
- Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.
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