Hugoo کیف دوشی با صندلی لگنی by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی محصولات نوزاد، کودک و اطفال Competition Category.
برنزمحصولات نوزاد· 2024
Hugoo کیف دوشی با صندلی لگنی
Client: GRIT Inc
جایزه برنزی A' Design Award Winner in محصولات نوزاد Category
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The Design
About Hugoo کیف دوشی با صندلی لگنی
هوگو یک کیف دوشی است که صندلی لگنی در آن تعبیه شده تا هنگام بیرون رفتن با کودک مورد استفاده قرار گیرد. این کیف شکل یک کیف دوشی معمولی را حفظ می‌کند و در عین حال کودک را روی نشیمنگاه پددار خود نگه می‌دارد. چهار جیب بر اساس کاربرد در آن طراحی شده‌اند، به طوری که یک کیف می‌تواند تمام وسایل مورد نیاز برای یک روز بیرون را در خود جای دهد. آستر داخلی به رنگ زرد است تا محتویات کیف به‌راحتی دیده شوند و یکی از جیب‌ها امکان بیرون کشیدن مستقیم دستمال مرطوب را فراهم می‌کند. پارچه به‌کاررفته از جنس کوردورا است که به دلیل استحکام و دوام آن انتخاب شده است. زمانی که دیگر نیازی به صندلی لگنی نباشد، هوگو همچنان می‌تواند به عنوان یک کیف دوشی معمولی مورد استفاده قرار گیرد.
The Recognition
About the جایزه برنزی A' Design Award
Hugoo کیف دوشی با صندلی لگنی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Hugoo کیف دوشی با صندلی لگنی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Hugoo کیف دوشی با صندلی لگنی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.
The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat. - Dimensions & Packaging
- Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm - Tags
- kids,hipseat,baby,bag,baby carrier
- Production Technology
- Safety and durability are very important to us because we use it as if we were carrying a child.
The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans. - Design Challenge
- There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
- Research
- 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
- Inspiration
- Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
- Project Duration
- We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
- Team Members
- producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama
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