Feng Ya Wu Zhen بلندگوی سرامیکی by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی تجهیزات صوتی و صدا Competition Category.
برنزمحصولات صوتی· 2024
Feng Ya Wu Zhen بلندگوی سرامیکی
by Yang Chao, Chen Zilong and Xiang Yang
Client: Tongxiang research institute communication university of zhejiang
جایزه برنزی A' Design Award Winner in محصولات صوتی Category
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- Verified Award Winner
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The Design
About Feng Ya Wu Zhen بلندگوی سرامیکی
بلندگوی سرامیکی فنگ یا ووژن با الهام از شهر آبی ووژن در استان ژجیانگ چین طراحی شده است. بدنه‌ی فشرده‌ی آن با ابعاد ۷۰ در ۷۰ در ۷۰ میلی‌متر، به معماری کهن تونگ‌شیانگ اشاره دارد. هر بلندگو به‌صورت دستی در دمای ۱٬۳۰۰ درجه پخته می‌شود، به همین دلیل رنگ هر قطعه اندکی با دیگری متفاوت است. ترکیب‌بندی‌های گرافیکی مدرن جایگزین نقاشی‌های سنتی جوهری شده‌اند تا فرهنگ بومی منطقه را به تصویر بکشند. بسته‌بندی بیرونی از کاغذ مات پوشش‌دار با پوشش داخلی مخملی ساخته شده و دارای عناصر بافت‌دار نت موسیقی و خط بریل با چاپ برجسته است.
The Recognition
About the جایزه برنزی A' Design Award
Feng Ya Wu Zhen بلندگوی سرامیکی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Feng Ya Wu Zhen بلندگوی سرامیکی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Feng Ya Wu Zhen بلندگوی سرامیکی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
- Dimensions & Packaging
- Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
- Tags
- Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
- Production Technology
- Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
- Design Challenge
- As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
- Research
- This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
- Inspiration
- Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
- Project Duration
- The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
- Operation Flow
- Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
- Team Members
- Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang - Image Credits
- Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang
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