La Gambeta هویت شرکتی by Chen Zilong, Yang Chao and Teng Juan is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2024
La Gambeta هویت شرکتی
by Chen Zilong, Yang Chao and Teng Juan
Client: Hengdian College of Film & Television
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About La Gambeta هویت شرکتی
لا گامبتا یک هویت شرکتی برای یک فروشگاه طراحان در ییوو، چین است که اکسسوری‌های زنانه، عطر و سایر کالاهای روزمره می‌فروشد. این لوگو حروف L و G را با فرم یک گره سنتی چینی، یک ساختار دایره‌ای و اشکال سنگ‌های قیمتی ترکیب می‌کند. زبان بصری این طراحی از نقاشی‌های سنتی گل و پرنده چینی الهام گرفته شده و با کمک ابزارهای هوش مصنوعی بازتفسیر شده است. این هویت به بسته‌بندی محصولات نیز گسترش می‌یابد، جایی که هر عطر از گیاهی که روی بسته نشان داده شده استخراج می‌شود، مانند شکوفه هلو، زردآلو یا گلابی.
The Recognition
About the جایزه برنزی A' Design Award
La Gambeta هویت شرکتی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از La Gambeta هویت شرکتی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. La Gambeta هویت شرکتی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The inspiration for the design comes from Chinese flower and bird paintings, with the diversity of flowers, birds, and plants, just like the unique charm of women. Integrate the style of Eastern painting with modern internationalism. As the only high-end designer brand store in Yiwu, China, we are not only committed to showcasing the brilliance of women, but also to strengthening the symbiotic relationship between seduction and nature.
- Dimensions & Packaging
- The general dimensions of the product are 120mm in length, 100mm in width, and 50mm in height. Some products are subject to private customization.
- Tags
- Women's products, cultural and creative, aromatherapy, accessories, daily necessities, elegant, brilliant, confident, environmentally friendly.
- Production Technology
- The fragrance of the product is extracted from the corresponding plants according to the theme of the packaging. More natural and pollution-free.
- Design Challenge
- The designer began a long research, looking for mysterious elements that can awaken women. They dug out from Chinese flower-and-bird paintings and carried out scientific plant extractions of peach blossoms, apricot blossoms, pear blossoms and other plants to create a diversified experience from sight to smell. In order to satisfy To meet the needs of more people, products can be customized so that every consumer has his or her own unique value and charm.
- Research
- This is an Oriental women's product with the theme of Chinese flowers and birds. The designer conducted research and development for the company from brand design to product packaging. The Chinese flowers, birds and flowers are used to reflect the fusion of nature and beauty of Oriental women. The brand value is more about conveying nature. The concept of ecology and female care is a declaration of personality and a reflection of life attitude.
- Inspiration
- This is a designer shop focusing on women's accessories, perfume and other daily necessities. The logo is based on the letters "g" and "L", combined with traditional elements of Chinese knots, symbolizing auspiciousness and happiness, hoping to bring joy and good wishes to customers. At the same time, the design also integrates the characteristics of circular structure and gemstones, showcasing a simple and noble beauty. They use the natural power of these elements to inject unique life and soul into every product, allowing every woman to feel dedication and ingenuity.
- Project Duration
- The project starts in March 2023 in Yiwu, China and will be completed in December 2023.
- Operation Flow
- The logo was produced through professional design software. The core of the logo concept is to convey the connection between the letters L and G. The designer created a secondary creation of traditional flower and bird elements based on artificial intelligence generation, and finally reached a satisfactory level.
- Team Members
- Designer: Chen Zilong
Designer: Yang Chao
Designer: Teng Juan - Image Credits
- Image #1: Chen Zilong
Image #2: Chen Zilong
Image #3: Yang Chao
Image #4: Yang Chao
Image #5: Teng Juan
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