Dpri Library لوگو و هویت بصری by Di Wei is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2024
Dpri Library لوگو و هویت بصری
by Di Wei
جایزه آهنی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #158510The Design
About Dpri Library لوگو و هویت بصری
Dpri Library یک لوگو و هویت بصری برای نرم‌افزار نشر دیجیتال است. لوگوی اصلی پویا و متحرک است و روند تحول و شکل‌گیری کتاب را به تصویر می‌کشد که ماهیت دیجیتال این پلتفرم را منعکس می‌سازد. با کلیک بر روی لوگوی اصلی در صفحه خانگی، پنج زیرلوگو نمایان می‌شود که هر یک به بخشی از محتوا اختصاص دارد. هر زیرلوگو نیز متحرک است و هنگام انتخاب، بازخورد بصری ارائه می‌دهد تا کاربران بتوانند دسته‌بندی‌ها را مرور کرده و کتابی را باز کنند. این هویت بصری قابلیت چاپ بر روی اشیای فیزیکی و استفاده بر روی دستگاه‌های الکترونیکی را دارد. حداقل ارتفاع نشان ۱۵ میلی‌متر است.
The Recognition
About the جایزه آهنی A' Design Award
Dpri Library لوگو و هویت بصری برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Dpri Library لوگو و هویت بصری انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Dpri Library لوگو و هویت بصری به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
- Dimensions & Packaging
- Minimum height of sign: 15 mm
- Tags
- Signage, digital publishing, books, visual identity, Brand IP
- Production Technology
- At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
- Design Challenge
- How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
- Research
- The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
- Inspiration
- Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
- Project Duration
- The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
- Operation Flow
- Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
- Image Credits
- DI WEI,2022
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