Cosmos Datong طراحی بسته‌بندی مواد غذایی by YeZhang is a highly esteemed winner of the very prestigious 2024 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
نقرهگرافیک· 2024
Cosmos Datong طراحی بسته‌بندی مواد غذایی
by YeZhang
Client: Beijing Jiaotong University
جایزه نقره‌ای A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #158800The Design
About Cosmos Datong طراحی بسته‌بندی مواد غذایی
کیهان داتونگ یک طراحی بسته‌بندی برای برند شیرینی محلی از شهر باستانی داتونگ در استان شانشی چین است. چهار مجموعه تصویرسازی موضوعی، ویژگی‌های تاریخی این شهر را در دوره‌های مختلف به نمایش می‌گذارند. این تصویرسازی‌ها سبک فولکلور محلی را با زیبایی‌شناسی شرقی سبک نوین چینی ترکیب می‌کنند و از پالت رنگی سنتی نمایش سایه‌بازی شانشی بهره می‌برند. جعبه بیرونی از مقوا با پوشش براق یووی، متن‌های داغ‌کوبی‌شده و لبه‌های دایکات ساخته شده است. این جعبه هدیه، سه جعبه کوچک‌تر را در خود جای می‌دهد و برای مناسبت‌های جشن در نظر گرفته شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Cosmos Datong طراحی بسته‌بندی مواد غذایی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Cosmos Datong طراحی بسته‌بندی مواد غذایی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Cosmos Datong طراحی بسته‌بندی مواد غذایی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
- Dimensions & Packaging
- Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm - Tags
- local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
- Production Technology
- GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
- Design Challenge
- The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
- Research
- Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group. - Inspiration
- "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection. - Project Duration
- The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
- Operation Flow
- This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang - Image Credits
- This work is all original images not copyrighted.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
