FNE Film Festival سیستم طراحی by Favie Chiu is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2024
FNE Film Festival سیستم طراحی
by Favie Chiu
Client: Favie Chiu
جایزه برنزی A' Design Award Winner in گرافیک Category
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- Verified Award Winner
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The Design
About FNE Film Festival سیستم طراحی
با الهام از روایت‌های عمیق در فیلم‌های میراندا جولای، جشنواره فیلم Forever Never and Ever یک جشنواره مفهومی و منتشر نشده است که مجموعه‌ای گزیده از آثار او را ارائه می‌دهد و دیدگاه سینمایی متمایز وی را به تصویر می‌کشد. این طراحی با بهره‌گیری از غنای روایی جولای، عناصر غیرمتعارف و مالیخولیای ظریف را به‌صورت یکپارچه با رنگ‌های پرجنب و جوش درهم می‌آمیزد. این جشنواره با بازتاب کاوش مضمونی جولای در زمینه دگرگونی، تاروپود متنوع تجربیات زندگی را جشن می‌گیرد.
The Recognition
About the جایزه برنزی A' Design Award
FNE Film Festival سیستم طراحی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از FNE Film Festival سیستم طراحی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. FNE Film Festival سیستم طراحی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Forever Never and Ever (FNE) Film Festival is a conceptual initiative that showcases a curated selection the films of Miranda July. July is an award-winning filmmaker and her style is frequently characterized as offbeat and unconventional. The film festival design is focused on the quirkiness to visually express the sadness as July would do in her films, combining with bright colors to address the common idea that is often shown in her work: Life is colorful when we are brave enough to change.
- Dimensions & Packaging
- Posters: 76x100cm. Subway ads: digital horizontal ratio, can be scaled in any dimension, Schedule Brochure:11x14cm, DVD film collection set: 25x15x8cm, Catalog: 15x24cm, Soundtrack USB: 5x2.5cm, Website: Responsive, will scale according to the device and browser. Clock: 40 by 45cm.
- Tags
- Branding, Visual Design System, Graphic Design, Identity, Logo, Naming strategy, Brochure , Film, Event, Catalog, Packaging Design, Art direction
- Production Technology
- Adobe Photoshop, Illustrator, Indesign and Figma were used. The product prototypes including: soundtrack, catalog, and clock were made with a clear matte acrylic laser cut. The visual elements were spray painted with Montana spray paints. Catalog prototypes printed with Epson premium matte paper. Hand glued and self-bound.
- Design Challenge
- Not every story provides a clear indication of what Miranda intended to tell her audiences. To elucidate, the name drew from a famous quote from the film Me and You…, the Back and forth poop sign >))((
- Research
- The research was started from watching all films and books from Miranda July, and finding a common thread behind all of her work: Life is colorful as long as we are brave enough to change. The objective is to have a holistic design experience for the audience who are willing to attend the festival. With the knowledge of knowing her style better, the design phrase started from collecting some key moments in each film, the quirky unknown shapes and movements. After collecting the key frames in films, I analyzed them by grouping with colors and the main characters' age group.
- Inspiration
- Several years ago, I occasionally came across the film of Miranda July called Me and You and Everyone We Know. I was really impressed by each character’s story in this film. Since then, I started watching all her work from 1998. I found her work started from very approachable scenes but giving the idea of encouraging us to change as a viewer. Her films, books and performance really give me the courage to think about the meaning behind life. I am inspired by the stories from her work.
- Project Duration
- This project was started in 2016 when I first saw Me and You and Everyone We Know film. The packaging and catalog was made in 2016-2017. Product photography was taken in 2021. Digital designs were finalized in 2024 in San Francisco, California.
- Operation Flow
- It is a visual design system for a film festival. The film festival is delicate to convey the common theme in her films. The social communication format are posters, subway ads and websites to majorly engage with people on how to attend the festival. Physical communication formats are the film festival brochure and film catalog. Products are festival soundtrack, pins and clock.
- Team Members
- Favie Chiu
- Image Credits
- Image #1: Photographor, Unblast, Indoor Event Billboard Mockup, Unknown. / Designer Favie Chiu, FNE Event Ads, 2024.
Image #2: Photographer Favie Chiu, FNE Catalog Spreads, 2024 / Designer Favie Chiu, FNE Catalog Design, 2024.
Additional image in catalog:
1. Model Laurel Consuelo Broughton and Miranda July, Photographer, Courtesy of Welcome Companions, Vogue magazine, Unknown
2. Film, Me and You and Everyone We Know movie scene, 2005
3. Film, The Future film scene, 2011
4. Short Film, The Miranda film scene, 2018
5. Film, Atlanta film scene, 1996
6. Film, Nest of Tens film scene, 1999
Image #3: Photographer Mr. Mockup, Studio Poster Mockup, 2024 / Designer Favie Chiu, FNE Poster, 2024.
Image #4: Photographer Unblast, Macbook Air Mockup, Unknown. / Designer Favie Chiu, FNE Website Design, 2024.
Additional
Image in Website:
1. Profile picture, Miranda July on Bandcamp, Unknown
Image #5: Photographer Favie Chiu, FNE Film Collections, 2024. / Designer Favie Chiu, FNE Film Collections, 2024.
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