MG Next Generation اپلیکیشن همراه خودرو by Star and Saic Oimt is a highly esteemed winner of the very prestigious 2024 جایزه طلایی A' Design Award in طراحی رابط کاربری، تعامل و تجربه کاربری Competition Category.
طلارابط کاربری· 2024
MG Next Generation اپلیکیشن همراه خودرو
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
جایزه طلایی A' Design Award Winner in رابط کاربری Category
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The Design
About MG Next Generation اپلیکیشن همراه خودرو
ام‌جی نسل بعد یک اپلیکیشن همراه برای صاحبان خودرو است که برای تلفن‌های همراه و ساعت‌های هوشمند طراحی شده است. این اپلیکیشن چندین اپلیکیشن منطقه‌ای را در قالب یک محصول جهانی گرد هم می‌آورد. قابلیت‌ها را می‌توان بر اساس موقعیت مکانی و مدل خودرو تنظیم کرد، به‌طوری که هر مالک مجموعه‌ای شخصی‌سازی‌شده از ابزارها را دریافت می‌کند. یک مدل سه‌بعدی خودرو در داخل یک گاراژ مجازی نمایش داده می‌شود و ویجت‌های شش‌ضلعی از هویت برند پیروی می‌کنند. حالت مهمان به افرادی که خودرو ندارند امکان می‌دهد پیش از تصمیم‌گیری، قابلیت‌های اصلی را کاوش کنند.
The Recognition
About the جایزه طلایی A' Design Award
MG Next Generation اپلیکیشن همراه خودرو برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های درجه یک، شگفت‌انگیز و برجسته اعطا می‌شود. برندگان طلا آفرینش‌هایی بسیار نوآورانه، دوراندیش و خیره‌کننده‌اند که نبوغ، خرد و مهارت طراحان خود را بازمی‌تابانند. از MG Next Generation اپلیکیشن همراه خودرو انتظار می‌رود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بی‌سابقه عرضه می‌کند. این طراحی برنده جایزه طلایی A' Design Award پروژه‌ای خیره‌کننده و ارجمند است که سود فراوان می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. MG Next Generation اپلیکیشن همراه خودرو احساسات شدید میل را پدید می‌آورد، شور را برمی‌انگیزد، خلاقیت را تشویق می‌کند و ما را شیفته می‌سازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- Tags
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- Production Technology
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - Design Challenge
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - Research
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- Inspiration
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- Project Duration
- up to 6 month, China
- Operation Flow
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- Team Members
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- Image Credits
- Star
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