New Visual Direction of Qwale هویت برند by Ruiqi Sun is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2024
New Visual Direction of Qwale هویت برند
by Ruiqi Sun
Client: Qwale
جایزه آهنی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #159609The Design
About New Visual Direction of Qwale هویت برند
جهت‌گیری بصری نوین کوایل، چشم‌انداز برندسازی در حوزه فین‌تک را دگرگون ساخته است؛ با تمرکز بر طراحی شهودی رابط و تجربه کاربری برای اپلیکیشن کوایل در کنار بازطراحی استراتژیک لوگو. کوایل از طریق تحقیقات گسترده کاربری و تلاش‌های همکارانه، به عنوان یک بازیگر مدرن و کاربرمحور در این صنعت ظهور کرده است. لوگوی بازطراحی‌شده، روحیه نوآورانه و تعهد کوایل به توانمندسازی مالی را در خود جای داده و نشان‌دهنده تحولی چشمگیر در هویت این برند است.
The Recognition
About the جایزه آهنی A' Design Award
New Visual Direction of Qwale هویت برند برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از New Visual Direction of Qwale هویت برند انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. New Visual Direction of Qwale هویت برند به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by color psychology and in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
- Dimensions & Packaging
- The new logo merges precision with accessibility, using a grid system for balance, SVGs for versatility, and the golden ratio for the Qwale bird, ensuring visual integrity. Adhering to AAA color contrast standards enhances readability for all, embodying our ethos of clarity, professionalism, and inclusivity.
- Tags
- logo design, UI design, user-centric design, color psychology, digital accessibility, brand identity, fintech, startup
- Production Technology
- My design process was anchored in user-centric methodologies, including in-depth interviews, persona development, journey mapping, and story mapping to ensure the fintech app's UX/UI and logo resonated deeply with the target audience. Color choices were informed by rigorous color psychology research, selecting hues that evoke trust, clarity, and empowerment. This comprehensive approach, coupled with the commitment to aligning the design with users' needs and aspirations, underpins the effectiveness and innovation of this rebranding project.
- Design Challenge
- The creative challenge in redesigning Qwale's logo revolved around modernizing its identity while maintaining brand recognition. Internally, I balanced historical loyalty with the need for a fresh, socially relevant appeal. Externally, compliance with digital accessibility laws shaped my design decisions. I navigated production limitations by leveraging current graphic design technologies and information on color psychology. Overcoming these obstacles required iterative design, extensive user testing, and adapting to evolving tech standards to create a logo that resonates across diverse user demographics.
- Research
- The logo redesign for Qwale Credit Builder involved qualitative research, focusing on color psychology and user preferences to enhance brand appeal. I tested prototypes and gathered feedback, particularly on color choices like blue and purple, known for evoking trust and stability. Insights from user interviews influenced the final design, emphasizing a dark theme for privacy and security. This research-driven approach aims to boost user engagement by aligning design with psychological principles and user expectations.
- Inspiration
- Leveraging color psychology and symbolism, our fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
- Project Duration
- The project, including the further App UI redesign, started in April 2023 in New York City and finished in June 2023.
- Operation Flow
- The Qwale App logo is designed for seamless interaction, utilizing SVGs for flexibility across devices. Its color scheme and bird motif embody progress and freedom, engaging users at first glance. The logo enhances user experience by adapting to different interfaces, ensuring accessibility with high color contrast. This thoughtful design not only improves visual appeal but also supports better navigation and user comprehension, making the app more intuitive and effective in helping users achieve their financial goals.
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