China In The Classics طراحی گرافیک تبلیغاتی by Zhou Haiwen, Che Shilong and Guo Cheng is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2024
China In The Classics طراحی گرافیک تبلیغاتی
by Zhou Haiwen, Che Shilong and Guo Cheng
Client: China Global Television Network Co., Ltd.
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About China In The Classics طراحی گرافیک تبلیغاتی
«چین در متون کلاسیک» یک طراحی گرافیک تبلیغاتی است که برای یک برنامه تلویزیونی درباره متون کلاسیک باستانی چین خلق شده است. کتاب‌ها موضوع اصلی این طراحی را تشکیل می‌دهند. کتاب‌های باستانی شرق و غرب مورد ارجاع قرار گرفته‌اند، از جمله الواح بامبو چینی، کتاب‌های نخ‌دوزی‌شده، طومارهای پوستی و کتاب‌های جلدسخت. این فرم‌ها تجزیه شده و به نمادهای بصری ساده بازآرایی شده‌اند. عناوین ده اثر کلاسیک با خوشنویسی چینی ترکیب شده‌اند. جعبه هدیه از کاغذی با بافت لمسی ویژه استفاده می‌کند. این طراحی به افرادی با پیشینه‌های فرهنگی متفاوت کمک می‌کند تا کتاب‌ها و داستان‌های چینی را درک کنند.
The Recognition
About the جایزه برنزی A' Design Award
China In The Classics طراحی گرافیک تبلیغاتی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از China In The Classics طراحی گرافیک تبلیغاتی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. China In The Classics طراحی گرافیک تبلیغاتی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
- Dimensions & Packaging
- These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
- Tags
- China, Classics, Heritage, Culture, Creativity
- Production Technology
- The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
- Design Challenge
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books. - Research
- In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
- Inspiration
- The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
- Project Duration
- The project started in 2022 in China, and is still promoted and distributed.
- Operation Flow
- In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance. - Team Members
- Zhou Haiwen, Che Shilong, Guo Cheng
- Image Credits
- Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng
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