The National Gallery هویت بصری by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2024
The National Gallery هویت بصری
جایزه آهنی A' Design Award Winner in گرافیک Category
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The Design
About The National Gallery هویت بصری
نشنال گالری (National Gallery) هویت بصری‌ای است که برای گالری هنری ملی در لندن طراحی شده است. این هویت بصری، لوگویی که تنها از تایپوگرافی تشکیل شده بود را با یک نشان گرافیکی متمایز جایگزین می‌کند. لوگوی جدید یک قاب دو حرف L است که از هفت خط تشکیل شده است. این هفت خط به مجموعه نقاشی‌ها اشاره دارد که از قرن سیزدهم تا نوزدهم را در بر می‌گیرد. لوگو در حداقل عرض ۰.۷۵ اینچ نیز خوانا باقی می‌ماند. در نشان نوشتاری (وردمارک)، تأکید بر واژه لندن قرار گرفته تا دیده‌شدن آن در جست‌وجوهای آنلاین بهبود یابد. هدف این است که شناسایی این گالری در سراسر جهان آسان‌تر شود.
The Recognition
About the جایزه آهنی A' Design Award
The National Gallery هویت بصری برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از The National Gallery هویت بصری انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. The National Gallery هویت بصری به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- Dimensions & Packaging
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- Tags
- Identity Design, Meng Chu Huang, The National Gallery
- Production Technology
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- Design Challenge
- Transform a typography-based logo into an iconic logo.
- Research
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- Inspiration
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- Project Duration
- This project started in Feburary 2023 and finished in May 2023.
- Operation Flow
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- Team Members
- Meng Chu Huang
- Image Credits
- Meng Chu Huang, 2023
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