Cats in a Box طراحی ارتباطات by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
آهنتبلیغات· 2024
Cats in a Box طراحی ارتباطات
Client: Adote Um Gatinho
جایزه آهنی A' Design Award Winner in تبلیغات Category
- 46,434
- Verified Award Winner
- Verify Award Status for #161093
The Design
About Cats in a Box طراحی ارتباطات
کمپین تیم طراحی به‌طور هوشمندانه‌ای تصویرسازی‌های جسورانه را با فضایی شاد ترکیب کرد و هدف آن ابطال اسطوره‌های کووید-19 و ترویج سرپرستی گربه بود. این کمپین مبتنی بر تحقیق، باورهای نادرست را کشف کرد و به پیام‌رسانی تأثیرگذار و توسعه خط تولید منجر شد. از طریق رویکرد بازاریابی پویا و یک بازارچه خیریه موفق، این کمپین نه‌تنها کمک‌های مالی جمع‌آوری کرد، بلکه باورهای اجتماعی را به چالش کشید و جامعه‌ای آگاه‌تر و دلسوزتر را پرورش داد.
The Recognition
About the جایزه آهنی A' Design Award
Cats in a Box طراحی ارتباطات برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Cats in a Box طراحی ارتباطات انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Cats in a Box طراحی ارتباطات به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success. - Dimensions & Packaging
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various. - Tags
- Cat, Pets, Adoption, Illustration, Color
- Production Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Design Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Project Duration
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Team Members
- Daniel da Hora
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
