No Excuse بروشور صلیبی by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی اجتماعی Competition Category.
آهناجتماعی· 2025
No Excuse بروشور صلیبی
Client: ABC Design Communication
جایزه آهنی A' Design Award Winner in اجتماعی Category
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- Verified Award Winner
- Verify Award Status for #164278
The Design
About No Excuse بروشور صلیبی
این طراحی بروشور صلیبی ابزاری قدرتمند و نوآورانه برای افزایش آگاهی و ترویج اقدام است. قالب تعاملی، تصاویر برجسته و آمارهای تأثیرگذار آن، فوریت موضوع را به‌طور مؤثری منتقل می‌کنند. این مکعب با درگیرسازی کاربران در سطح شخصی و تشویق به مشارکت، به‌عنوان محرکی برای تغییر عمل می‌کند و افراد را برای تبدیل شدن به مدافعان فعال ایمنی و برابری زنان توانمند می‌سازد.
The Recognition
About the جایزه آهنی A' Design Award
No Excuse بروشور صلیبی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از No Excuse بروشور صلیبی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. No Excuse بروشور صلیبی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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