Fun Community Project هویت بصری رویداد by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 جایزه نقرهای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
نقرهگرافیک· 2025
Fun Community Project هویت بصری رویداد
by Meng Shenhui
Client: Shenzhen Chengmei Culture Communication Co., Ltd
جایزه نقرهای A' Design Award Winner in گرافیک Category
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- Verified Award Winner
- Verify Award Status for #164645
The Design
About Fun Community Project هویت بصری رویداد
پروژه اجتماعی سرگرمکننده، هویت بصری یک رویداد هنر عمومی است که در شنژن برگزار شد. این طراحی از تایپوگرافی بازیگوشانه، گرافیکهای هنری انتزاعی و رنگهای گرادیانی درخشان بهره میگیرد. شش گرافیک انتزاعی به شش اثر هنر عمومی بهنمایشدرآمده در این رویداد اشاره دارند. این هویت بصری بر روی بیلبوردها، اقلام چاپی، فیلمهای بادکنکی، کتابها، تابلوهای معرفی آثار هنری و صحنهسازی به کار گرفته شده است. همچنین پوشاک، کلاه و جاکلیدی نیز تولید شدهاند. هدف این پروژه پیوند دادن هنر با زندگی اجتماعی و دعوت از عموم مردم برای مشارکت است.
The Recognition
About the جایزه نقرهای A' Design Award
Fun Community Project هویت بصری رویداد برنده جایزه نقرهای A' Design Award است، شناختی فوقالعاده معتبر که به طراحیهای سطح بالای زیبا، والا و تأثیرگذار اعطا میشود. برندگان نقره آثاری بسیار درخشان و فوقالعاده خلاقاند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان میدهند. از Fun Community Project هویت بصری رویداد انتظار میرود اثری شگفتانگیز و نمونه باشد که بهطور چشمگیری حرفهای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقرهای A' Design Award اختراعی بسیار قابلتوجه و ستوده است که سود میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Fun Community Project هویت بصری رویداد آفرینشی است که به آن بسیار رشک برده میشود، خواستهها را بیدار میکند، احساسات مثبت میآورد و حیرت و شگفتی برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
- Dimensions & Packaging
- The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
- Tags
- Activities, Main Vision
- Production Technology
- Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
- Design Challenge
- Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Research
- One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
- Inspiration
- This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Project Duration
- The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
- Operation Flow
- This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
- Patents
- Intellectual property rights:Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd - Image Credits
- Example:Meng Shenhui
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