Mannay CBE 2020 غرفه by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی معماری نمایشگاه تجاری، دکوراسیون داخلی و غرفه Competition Category.
آهننمایشگاه تجاری· 2025
Mannay CBE 2020 غرفه
Client: Shenzhen Mannay Cosmetic Co.
جایزه آهنی A' Design Award Winner in نمایشگاه تجاری Category
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The Design
About Mannay CBE 2020 غرفه
مانای برند خود لاک‌اینفو را در نمایشگاه زیبایی چین در شانگهای با غرفه‌ای معرفی می‌کند که طراحی آن بر برجسته‌سازی تخصص فناورانه مانای و جذابیت جوان‌پسند لاک‌اینفو متمرکز است. این غرفه دارای یک جزیره مرکزی است که فضا را به دو بخش تقسیم می‌کند و در یک سو مواد اولیه و هنرکاری را به نمایش می‌گذارد و در سوی دیگر محصولات رنگارنگ لاک‌اینفو را نمایش می‌دهد. جلوه‌های متنوع نورپردازی، رنگ‌های پرجنب‌وجوش و عناصر دقیقی همچون نورهای نئون و نوار نقاله‌ها، نمایش را تقویت می‌کنند. چیدمان غرفه جریان روان بازدیدکنندگان را تضمین کرده و تجربه‌ای جذاب خلق می‌کند.
The Recognition
About the جایزه آهنی A' Design Award
Mannay CBE 2020 غرفه برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Mannay CBE 2020 غرفه انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Mannay CBE 2020 غرفه به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
- Dimensions & Packaging
- Width 6 m x Depth 15 m x Height 4 m
- Tags
- Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
- Production Technology
- The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
- Design Challenge
- The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
- Research
- The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
- Inspiration
- The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
- Project Duration
- The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
- Operation Flow
- The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
- Team Members
- Wai Ho Cheung
- Image Credits
- Simon Zhou
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