Brickwell Builders هویت بصری شرکتی by Anna Zhuk is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2025
Brickwell Builders هویت بصری شرکتی
by Anna Zhuk
Client: Anna Zhuk
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About Brickwell Builders هویت بصری شرکتی
هویت برند Brickwell Builders که توسط Anna Zhuk طراحی شده است، سنت را با نوآوری درآمیخته و زبان بصری ساخت‌وساز مدرن را بازتعریف می‌کند. در قلب طراحی، لوگو دارای آجرهای درهم‌تنیده‌ای است که حرف B را شکل می‌دهند، نمادی از استحکام، دقت و پایداری. پالت رنگی متعادل و تایپوگرافی، زیبایی‌شناسی معاصر و در عین حال جاودان را تقویت می‌کنند. مواد برندسازی منسجم، تعهد شرکت به حفظ صنعتگری سنتی را در حالی که پیشرفت‌های جدید در فناوری ساخت‌وساز را می‌پذیرد، منعکس می‌سازد و تلفیقی یکپارچه از میراث و پیشرفت ایجاد می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Brickwell Builders هویت بصری شرکتی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Brickwell Builders هویت بصری شرکتی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Brickwell Builders هویت بصری شرکتی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Brickwell Builders is a forward-thinking construction company specializing in sustainable and innovative building solutions. This brand identity project redefines its image, blending tradition with modernity. The logo, crafted as interlocking bricks forming the letter B, symbolizes strength, precision and trust. Paired with a cohesive color palette, typography and branding materials, the identity reflects the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology.
- Dimensions & Packaging
- The project was created as a portfolio piece and does not include predefined technical specifications for advertising materials. The logo and visual identity elements are designed in a vector format, ensuring scalability and adaptability across various applications. All branding assets are optimized for both digital and print use, maintaining high quality and clarity in different formats.
- Tags
- logo, brand identity, corporate identity, graphic design, design research
- Production Technology
- Before starting the work, I conducted market research and used the associative circle method. Then, I moved on to the design process, beginning with hand-drawn sketches in a notebook before transitioning to Illustrator. At each of the stages the logo was changed, modified and improved and in the end I got the logo that I presented.
- Design Challenge
- The main challenge was balancing tradition and modernity in the brand identity. It was essential to honor traditional craftsmanship while ensuring the design felt contemporary and relevant in a competitive market. Finding the right visual language required extensive research into construction aesthetics and industry trends. Additionally, creating a scalable identity that works across both digital and print formats demanded careful typographic and color choises.
- Research
- This project focuses on the intersection of tradition and modernity in construction branding. The research was based on an exploratory approach, analyzing industry trends and best practices in visual identity design. Methods included market analysis, competitor benchmarking and design experimentation. The outcome is a scalable and adaptable identity system that reflects craftsmanship while embracing innovation, with potential applications in branding, marketing and corporate commucations.
- Inspiration
- My goal was to create a project that integrates tradition with cutting-edge technology. I choose to bring this vision to life throught a construction company that combines the key principles of traditional building techniques with modern methodologies to deliver high-quality construction projects. The logo and corporate identity reflect the company's commitment to preserving traditional craftsmanship while embracing the latest advancements in the industry.
- Project Duration
- I started working on the project in February 2024 in Modena, completed it in April 2024 and published it on Behance.
- Operation Flow
- For the best result I adapted the logo. It is possible to use its full version in cases where you need to ensure maximum readability and brand recognition. The shortened version of the logo is ideal for minimalistic or limited spaces. Each version emphasizes the brand while maintaining a visual connection, but adapts to the task and scale of the medium.
- Image Credits
- Image #1: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #2: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #3: Mockups by Mr. Mockup, used under free license, 2024.
Image #4: Mockups by Mr. Mockup, used under free license, 2024.
Typography
Muller Next by Fontfabric, used under free or personal use license.
Montserrat by Google Fonts, used under Google Fonts license.
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