HarvardXR 2024 هویت بصری by Yutong Wang is a highly esteemed winner of the very prestigious 2025 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

نقرهگرافیک· 2025

HarvardXR 2024 هویت بصری

by Yutong Wang

جایزه نقره‌ای A' Design Award Winner in گرافیک Category

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Verified Award Winner
Verify Award Status for #167298

View at A' Design Award Press Release Award Badge

Colors

The Design

About HarvardXR 2024 هویت بصری

اکستندد اینتلیجنس با استفاده از طراحی مولد، هویت بصری پویایی ایجاد می‌کند که بازتاب‌دهنده هوش مصنوعی و واقعیت توسعه‌یافته است. با تولید رویه‌ای در C4D، ماتریس‌های پیکسلی تصادفی‌سازی‌شده، هوش مصنوعی و واقعیت توسعه‌یافته را یکپارچه کرده و مضامین کنفرانس را تقویت می‌کنند. این سیستم مقیاس‌پذیر در نمایشگرهای دیجیتال، تابلوها و مواد چاپی قابل تطبیق است. یک پالت رنگی ساختارمند، هویت‌های شرکت‌کنندگان را متمایز می‌کند و وضوح را تضمین می‌نماید. با بهره‌گیری از تکنیک‌های مولد، این هویت نوآوری و طراحی آینده‌نگر را به تصویر می‌کشد.

The Recognition

About the جایزه نقره‌ای A' Design Award

HarvardXR 2024 هویت بصری برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از HarvardXR 2024 هویت بصری انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. HarvardXR 2024 هویت بصری آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Dimensions & Packaging: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Tags: brand identity, branding, visual identity, experience design, conference
Production Technology: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Design Challenge: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Research: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Inspiration: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Project Duration: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Operation Flow: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.