Rotary Sans تایپ‌فیس by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
نقرهگرافیک· 2025
Rotary Sans تایپ‌فیس
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
جایزه نقره‌ای A' Design Award Winner in گرافیک Category
- 81,828
- Verified Award Winner
- Verify Award Status for #167715
The Design
About Rotary Sans تایپ‌فیس
روتاری سنس یک تایپ‌فیس سن‌سریف اوپن‌تایپ با ساختارهای هندسی و تنوعات ظریف شکلی است. این قلم شامل دام‌های جوهر گلابی‌شکل است که به خوانایی کمک کرده و عنصری بصری متمایز را اضافه می‌کند. این تایپ‌فیس مجموعه کاملی از گلیف‌های لاتین به همراه کاراکترهای جایگزین و لیگاچرها برای کاربردهای تایپوگرافیک گوناگون فراهم می‌آورد. طراحی آن بر وضوح و یکنواختی تأکید دارد و برای زمینه‌هایی مانند برندسازی مناسب است. روتاری سنس در وزن‌ها و سبک‌های متعدد ارائه می‌شود و در هر دو قالب دیجیتال و چاپی که خوانایی و ظاهر یکنواخت مورد نیاز است، قابل استفاده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Rotary Sans تایپ‌فیس برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Rotary Sans تایپ‌فیس انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Rotary Sans تایپ‌فیس آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
- Dimensions & Packaging
- The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
- Tags
- Type design, Typeface, Specimen
- Production Technology
- The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
- Design Challenge
- The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
- Research
- The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
- Inspiration
- Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
- Project Duration
- Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
- Operation Flow
- The presentation box was gifted to the first ten companies that purchased the complete typeface family.
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
