Ayla کیف دستی توت by Liam Huff is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی اکسسوری مد و سفر Competition Category.
آهناکسسوری· 2025
Ayla کیف دستی توت
by Liam Huff
Client: Rochester Institute of Technology
جایزه آهنی A' Design Award Winner in اکسسوری Category
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The Design
About Ayla کیف دستی توت
آیلا یک کیف دستی چرمی ماژولار است که برای دوام در طول چندین چرخه‌ی عمر محصول طراحی شده است. این کیف از پنل‌های چرمی قابل تعویض ساخته شده که توسط لولاهای برنجی جداشدنی به هم متصل می‌شوند، به‌طوری‌که هیچ دوخته‌ای لازم نیست. هر پنل بین یک لولای بیرونی و یک صفحه‌ی داخلی قرار می‌گیرد و سپس با پین‌ها و پیچ‌ها محکم می‌شود. یک پنل آسیب‌دیده می‌تواند بدون دور انداختن کل کیف تعویض شود. الگوهای از پیش تعیین‌شده امکان بازسازی پنلی که از کیف جدا شده را به یک کیف دستی کوچک‌تر فراهم می‌کنند. باز شدن کامل قطعات، امکان تعمیر و استفاده‌ی مجدد را در پایان عمر محصول فراهم می‌سازد.
The Recognition
About the جایزه آهنی A' Design Award
Ayla کیف دستی توت برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Ayla کیف دستی توت انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Ayla کیف دستی توت به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modular and transformable leather panels along with detachable hinges allow Ayla to last multiple product life cycles. The detachable hinge facilitates ease of repair when the product gets damaged. Simply undo the hinge and replace the damaged leather panel, eliminating the need to throw away the entire product. The ability to fully disassemble the product allows for an environmentally friendly end-of-life with the ability to either repair or transform old leather panels into new products.
- Dimensions & Packaging
- 460 mm x 100 mm x 330 mm
- Tags
- Bag, Leather, Sustainable, Hardware, Interchangeable, Replaceable, Tote, Modular Panels, Transformable
- Production Technology
- Experimenting with multiple 3D printed components, I focused on exploring ways to attach leather panels without the use of stitching. I landed on a pin system. Leather panels are sandwiched between an outer hinge and an inner plate. The panels are secured atop the pins and then anchored with a series of screws. With these hinges, everything from the handle, to the main body, to the interior can be replaced. Final hinges were made of polished brass to ensure longevity with extended ware.
- Design Challenge
- The hardest part of this project was finding the perfect intersection of functionality/sustainability and desired look. I determined through my research that my target audience wanted a product that had sustainable attributes but looked no different from a traditional bag. I could achieve the desired function but not in an aesthetic that was appealing to my audience. Through many rounds of prototypes and interviews, I came to a final mechanism that satisfied both ends.
- Research
- I started with database research to determine opportunities to reduce waste. I interviewed 4 professionals in the fashion accessories industry. I used these two methods to inform my hinge mechanism. For product look and feel, I used a survey to determine bag silhouette, mood boards to determine detail and target audience, triading to determine desired look, narrative scenarios to determine how the bag would be used, and user interviews to ultimately hone in on a final design direction.
- Inspiration
- Leather is one of the most polluting sectors within fashion. Most leather products contribute to the idea of take-make-waste. Reducing environmental impact is not as simple as switching to a leather alternative. Almost all alternatives are polymer based and cannot match traditional leather's longevity. If farmed regeneratively, used as meat industry byproduct, and, if able to be used multiple times, leather can be sustainable. Ayla explores how we can use leather to its maximum potential.
- Project Duration
- Started in August of 2023 at Rochester Institute of Technology in Rochester, New York, USA. and finished in May of 2024 in Rochester, New York, USA.
- Operation Flow
- The detachable nature of the metal hinge allows for components within the product to be interchanged when damage occurs. If one side of the product gets damaged, simply replace that panel, not the entire item; this reduces wastage. Additionally, the main leather panels were designed to be turned into a different, smaller product if only one panel can be salvaged. Predetermined patterns ensure that one panel can be turned into a smaller clutch, further reducing the waste of the item.
- Image Credits
- Image #1 : Photographer Elizabeth Lemark, AYLA_1_3600.jpg, 2024.
Image #2 : Photographer Chelsea Cohen, AYLA_MAIN_1800.jpg, 2024.
Image #3 : Photographer Chelsea Cohen, AYLA_2.jpg, 2024.
Image #4 : Photographer Elizabeth Lemark, AYLA_3.jpg, 2024.
Image #5 : Photographer, Sneha Yalgi, AYLA_5.jpg, 2024
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