Pattern Reborn طراحی محصول فرهنگی by Gang Chen, Chao Yang and Xiaolin Fan is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی میراث فرهنگی و صنعت فرهنگ Competition Category.
برنزمیراث فرهنگی· 2025
Pattern Reborn طراحی محصول فرهنگی
by Gang Chen, Chao Yang and Xiaolin Fan
Client: Hangzhou Arts and Crafts Museum
جایزه برنزی A' Design Award Winner in میراث فرهنگی Category
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The Design
About Pattern Reborn طراحی محصول فرهنگی
الگوی بازآفریده مجموعه‌ای از محصولات فرهنگی و تصاویر پوستری است که بر پایه‌ی نقوش سنتی صنایع‌دستی چینی طراحی شده‌اند. این نقش‌مایه‌ها از پوشاک و سفال‌های سنتی برگرفته شده و سپس از طریق طراحی مدرن، واسازی و بازتفسیر می‌شوند. الگوها برای دستیابی به دقت بالا به‌صورت دیجیتال پردازش شده و بر روی موادی مانند منسوجات و سرامیک به‌کار گرفته می‌شوند. روش‌های تولید شامل چاپ دیجیتال، حکاکی لیزری و پخت سرامیک در دمای بالا است. این تصاویر با اندازه‌ها و کاربردهای گوناگون سازگار هستند. هدف این پروژه، حفظ مهارت‌های سنتی صنایع‌دستی و تثبیت جایگاهی روشن برای این نقوش در زندگی مدرن است.
The Recognition
About the جایزه برنزی A' Design Award
Pattern Reborn طراحی محصول فرهنگی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Pattern Reborn طراحی محصول فرهنگی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Pattern Reborn طراحی محصول فرهنگی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a design for a cultural and creative product, which was created in collaboration with Hangzhou Arts and Crafts Museum, incorporating traditional patterns and symbols of handicrafts. This design project revitalizes traditional Chinese arts and crafts, allowing people to rediscover the modern charm of Chinese traditional arts and crafts. By extracting traditional patterns from clothing and ceramics, deconstructing and transforming them through modern design, endowing them with contemporary
- Dimensions & Packaging
- The visual elements are designed for flexible application across various events and activities. They adapt to different sizes and contexts without being constrained by fixed dimensions, enhancing the versatility and creative freedom of the design.
- Tags
- Traditional Crafts, Cultural Innovation, Modern Design, Pattern Redesign, Chinese Heritage, Textile Art, Ceramic Design, Cultural Fusion
- Production Technology
- The production combines traditional craftsmanship with modern techniques. Patterns are digitally processed for precision, then applied to materials like textiles and ceramics. Techniques include digital printing, laser engraving, and high-temperature ceramic firing. This ensures durability, vibrant colors, and seamless integration of traditional motifs into contemporary products.
- Design Challenge
- The main challenge of this project was to maintain the authenticity of traditional patterns while ensuring they fit into modern design aesthetics. Balancing cultural preservation with contemporary relevance required extensive research into traditional motifs and materials.Another challenge was the technical adaptation of traditional designs to modern production processes. Ensuring color accuracy, material compatibility, and design scalability across different products demanded continuous experimentation and refinement. Overcoming these challenges resulted in products that are both culturally meaningful and visually appealing.
- Research
- This project, in collaboration with the Hangzhou Arts and Crafts Museum, explores how to revitalize traditional Chinese patterns through modern design. By studying motifs from traditional clothing and ceramics, the project aims to preserve cultural heritage while enhancing contemporary relevance. Through deconstruction and transformation, the designs integrate seamlessly into modern cultural products.
- Inspiration
- This is a series of designs that integrates various traditional Chinese arts and crafts patterns into unique poster visuals. The project aims to blend the distinctive characteristics of Chinese craftsmanship with contemporary design elements, creating a fusion that highlights the beauty of cultural heritage in a modern visual context. Inspired by motifs from traditional clothing and ceramics, the design undergoes deconstruction and transformation, reflecting both historical depth and contemporary aesthetics.
- Project Duration
- The project started in Hangzhou in March 2023 and was completed in December 2024. The final products were exhibited at the Hangzhou Arts and Crafts Museum, showcasing the successful fusion of traditional Chinese craftsmanship with contemporary design.
- Operation Flow
- The design process starts with extracting traditional patterns from Chinese clothing and ceramics. These motifs are deconstructed and reinterpreted using modern design techniques to balance cultural authenticity and contemporary aesthetics. The reimagined designs are applied to products like textiles and ceramics, ensuring both functionality and visual appeal in modern life.
- Team Members
- Designer: Gang Chen, Designer: Xiaolin Fan, Designer: Chao Yang, Designer: Yi Huang, Designer: Ang Lv, Designer: Rui Deng, Designer: Zilong Chen, Designer: Weilong Liu, Designer: Jiayuan Gu, Designer: Hongjin Xiang, Designer: Jiwei Fang, Designer: Yuanxi Guo, Designer: Ziyi Jin, Designer: Yutin Mao, Designer: Lin Ye, Designer: Yiqun Zhang and Designer: Yilin Wang
- Image Credits
- Image #1: Gang Chen,Xiaolin Fan,Chao Yang, Yi Huang,Ang Lv,
Image #2: Rui Deng, Zilong Chen, Weilong Liu,Jiayuan Gu,
Image #3: Hongjin Xiang, Jiwei Fang,Yuanxi Guo, Ziyi Jin,
Image #4:Yutin Mao,Lin Ye,
Image #5:Yiqun Zhang,Yilin Wang
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