Montigo Experience Store طراحی خرده‌فروشی by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
آهنداخلی· 2025
Montigo Experience Store طراحی خرده‌فروشی
Client: Montigo
جایزه آهنی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #170408The Design
About Montigo Experience Store طراحی خرده‌فروشی
بهشت آبرسانی مونتیگو، خرده‌فروشی زیست‌محیطی آگاه را از طریق فروشگاهی منحنی و غوطه‌ور در مرکز خرید آیون ارچارد سنگاپور بازتعریف می‌کند. این طراحی با محوریت دیوار ویدئویی منحنی و پویا، پوسترهای یکبارمصرف را با محتوای دیجیتال انطباقی جایگزین می‌کند و ضایعات مواد و ردپای کربنی را به‌شدت کاهش می‌دهد. ایستگاه‌های حکاکی لیزری تعاملی و دنیای شگفت‌انگیز رنگ‌ها، مشتریان را به ساخت بطری‌های حرارتی شخصی‌سازی‌شده دعوت می‌کنند. این طراحی جذابیت جنبشی را با سفارشی‌سازی درآمیزد.
The Recognition
About the جایزه آهنی A' Design Award
Montigo Experience Store طراحی خرده‌فروشی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Montigo Experience Store طراحی خرده‌فروشی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Montigo Experience Store طراحی خرده‌فروشی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
- Dimensions & Packaging
- 6872mm x 6172mm x 4050mm
approximately 452sqft - Tags
- Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
- Production Technology
- the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
- Design Challenge
- Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
- Research
- The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.
The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. - Inspiration
- The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.
The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos. - Project Duration
- The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
- Operation Flow
- The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
- Patents
- All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd - Team Members
- Teo Chong Hean(Mason)
- Image Credits
- Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.
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