Espada Selvagem هویت بصری by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2025
Espada Selvagem هویت بصری
Client: Pedro Panetto
جایزه برنزی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #170535The Design
About Espada Selvagem هویت بصری
اسپادا سلواژه یک هویت بصری برای یک باشگاه شمشیربازی سبک قرون‌وسطایی در برزیل است. طراحی از جانوران نماد هرالدیک باستانی الهام گرفته شده و به شیوه‌ای مدرن بازتفسیر شده است. جگوار به این دلیل انتخاب شد که این حیوان بومی برزیل است و نمادی از سرعت، انرژی و رقابت‌طلبی محسوب می‌شود. لکه‌های بدن جگوار از دایره‌هایی تشکیل شده‌اند که خود نیز حس حرکت را القا می‌کنند. طراحی از نسبت طلایی پیروی می‌کند. این نماد به صورت وکتور ساخته شده است، به همین دلیل هویت بصری می‌تواند در اندازه‌های مختلف بر روی یونیفرم‌ها، آرم‌های دوخته‌شده، کتاب‌ها، مدال‌ها، پرچم‌ها و شبکه‌های اجتماعی به کار گرفته شود.
The Recognition
About the جایزه برنزی A' Design Award
Espada Selvagem هویت بصری برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Espada Selvagem هویت بصری انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Espada Selvagem هویت بصری نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.
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