Masseria Auraterrae اقامتگاه طبیعت‌گرا by Bepi Povia is a highly esteemed winner of the very prestigious 2025 جایزه آهنی A' Design Award in طراحی معماری، ساختمان و سازه Competition Category.
آهنمعماری· 2025
Masseria Auraterrae اقامتگاه طبیعت‌گرا
by Bepi Povia
Client: BPI&G + Partners
جایزه آهنی A' Design Award Winner in معماری Category
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The Design
About Masseria Auraterrae اقامتگاه طبیعت‌گرا
مسریا آئوراترائه یک اقامتگاه طبیعت‌گرا واقع در پولینیانو آ ماره، پویا، ایتالیا است. این پروژه یک بنای تاریخی به مساحت ۳۰۰۰ متر مربع را در زمینی به وسعت ۱۲۰۰۰۰ متر مربع بازسازی می‌کند. طراحی از مفهوم ریشه‌ها پیروی می‌کند که به شیوه‌های سنتی، مصالح بومی و فنون ساخت‌وساز منتقل‌شده از نسلی به نسل دیگر ارزش می‌گذارد. استفاده از مصالح در دسترس محلی نیاز به حمل‌ونقل را کاهش داده و از اقتصاد محلی حمایت می‌کند. جمع‌آوری آب باران، انرژی‌های تجدیدپذیر و مدیریت پسماند آلی در طراحی گنجانده شده‌اند. کتیبه‌های سنگی و دیگر عناصر تاریخی نیز حفظ شده‌اند.
The Recognition
About the جایزه آهنی A' Design Award
Masseria Auraterrae اقامتگاه طبیعت‌گرا برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Masseria Auraterrae اقامتگاه طبیعت‌گرا انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Masseria Auraterrae اقامتگاه طبیعت‌گرا به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
- Dimensions & Packaging
- 3000 Sqm Historical Building
120000 Sqm Land Management - Tags
- Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
- Production Technology
- Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management. - Design Challenge
- Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment. - Research
- Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
- Inspiration
- Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
- Project Duration
- The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy - Operation Flow
- Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.
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