Arch Avery هویت برند by Dip Mad Creative Studio is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2026
Arch Avery هویت برند
Client: Arch Avery
جایزه برنزی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #173643The Design
About Arch Avery هویت برند
آرچ اِیوری هویت برندی است که برای یک برند ابزار مراقبت از پوست طراحی شده است. لوگو، تایپوگرافی برجسته را با سریف مورب ترکیب می‌کند و فرم دو حرف A به گونه‌ای شکل گرفته که به تیزیِ نوک سوزن به نظر برسد. رنگ نارنجی به عنوان رنگ اصلی برای بیان رویکردی فعالانه به مراقبت از پوست به کار رفته است. این هویت بر روی بسته‌بندی جعبه‌ای کاغذی با تکنیک‌های برجسته‌سازی و فرورفته‌سازی اجرا شده است. یک پایه مثلثی از آلیاژ آلومینیوم نیز بخشی از این طراحی است که با فناوری CNC تراشیده شده است. این پایه، ابزار تیتانیومی جوش‌سرسیاه‌گیر را به صورت عمودی نگه می‌دارد و از نوک سوزنی ۰/۲ میلی‌متری آن محافظت می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Arch Avery هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Arch Avery هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Arch Avery هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand identity for Arch Avery focuses on the precision and effectiveness of using the right skincare tool. The bold typography and slant serif blend allows the logo to adapt across a wide range of products while expressing the brand’s professional premium aesthetic. Orange enhances the brand’s enthusiasm in promoting proactive skincare. A metal stand is also designed to hold and protect the Blackhead Remover's extra fine needle tip with a unique curve that perfectly adapts to face contours.
- Dimensions & Packaging
- Paper Box Packaging: 62mm (D) x 203mm (L) x 55mm (H)
Techniques involved: Embossing / Debossing
Titanium Blackhead Needle: 9mm (D) x 3mm (H) x 115mm (L)
Exclusively crafted super fine tip, all in titanium
Aluminium Alloy Holder: 40mm (D) x 46mm (L) x 60mm (H)
Each carefully crafted with CNC technology, with Arch Avery's logo sculpted on the surface - Tags
- skincare, branding, typography, photography, identity, design, packaging
- Production Technology
- A triangular holder with a plastic liner is created to fully protect the 0.2mm needle tip of the Triple A Blackhead Remover. Each sculpted with CNC technology, the aluminium alloy holder is weighty enough to uphold the titanium crafted Triple A vertically from humid environments.
- Design Challenge
- Similar products are available at cheaper prices with variable qualities. The client and the Dip Mad team had gone through countless discussions about how to make the product stand out in the market, and came up with the solution of elevating the brand's tier to premium skincare. Dip Mad contributed the idea of adding the aluminium holder to make the product complete with practical functions, and was in charge of the production of the holder, as well as the packaging of the boxset.
- Research
- Before diving into the creative process, Dip Mad conducted a thorough research on similar products available in the market. The team found that Triple A is one that stands out and should be branded with a more high end tier. Throughout the whole process Dip Mad carried out 5 consultation meetings with the client, and both came up with a satisfactory conclusion of what we see as the outcomes. We expect Triple A would burst out as a bestseller among similar products even with a higher pricing, online and offline.
- Inspiration
- Arch Avery’s logo draws inspiration from the brand’s debut Tripe A Fine-grade Blackhead Remover. Focusing on the product’s preciseness and performance, the two A alphabets are created to look as sharp as needle tips. The use of the logo under most situations should come with a black and white background of models using the product cheerfully and vibrantly, emphasising on the collective energy of aesthetics, advance and assurance, adding up to Triple A.
- Project Duration
- The project began in November 2024 and the creative process went on for 5 months. Dip Mad was also in charge of the brand's official website design, which started from January 2025 and was completed in May 2025. At the moment of this submission, the client is in the process of filing a patent for Triple A.
- Operation Flow
- The Arch Avery visual identity elevates the brand to another level. While a blackhead remover is commonly seen in every household, one crafted with titanium and comes with a luxurious holder is rare in the market. It is Arch Avery and Dip Mad's common philosophy to bring proactive skincare and great design into every individual's life routine.
- Patents
- Patent Filing in Progress
- Team Members
- Dip Mad (Branding Strategy)
Arch Avery (Client) - Image Credits
- Photography/ Cinematography: LeoLiu Photography
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