Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی) by Ryota Unno is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
برنزداخلی· 2026
Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی)
by Ryota Unno
Client: Schneider Electric Japan
جایزه برنزی A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #180869The Design
About Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی)
مرکز نوآوری اشنایدر الکتریک توکیو، شورومی است که برای ایجاد تجربه‌ای غوطه‌ورکننده برای بازدیدکنندگان طراحی شده است. الگوهای هم‌مرکز کف بر روی یک محور واحد، حرکت را به سمت یک صفحه نمایش منحنی به نام «مرکز کنترل» هدایت می‌کنند که از چند جهت قابل مشاهده است. نورپردازی لوله‌ای موج‌دار که با ابزار برنامه‌نویسی بصری گرس‌هاپر شکل گرفته، در تضاد با سقف مشبک مشکی و کف شطرنجی قرار می‌گیرد. دیوارهای سفید، سطح اصلی نمایشگاه را تشکیل می‌دهند. مبل‌های ماژولار پنج‌ضلعی را می‌توان برای نشستن یا برگزاری جلسات چیدمان کرد و یا برای بازکردن مسیر گردش، آن‌ها را حذف نمود.
The Recognition
About the جایزه برنزی A' Design Award
Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی) برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی) انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Schneider Electric Innovation Hub Tokyo شوروم (فضای نمایشگاهی) نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
- Dimensions & Packaging
- 20,600mm x 23,500mm x CH2800mm
- Tags
- Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
- Production Technology
- The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
- Design Challenge
- The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
- Research
- This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
- Inspiration
- As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
- Project Duration
- The project started in March 2025 in Tokyo and was completed in September 2025.
- Operation Flow
- Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
- Team Members
- Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine - Image Credits
- SS Co., Ltd. Kenichi Ohno
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