PatchU هویت برند، طراحی کاراکتر by Chungsheng Chen, Enyang Chen and Wanyun Lo is a highly esteemed winner of the very prestigious 2026 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2026
PatchU هویت برند، طراحی کاراکتر
by Chungsheng Chen, Enyang Chen and Wanyun Lo
Client: Tainan University of Technology/Product Design Department
جایزه آهنی A' Design Award Winner in گرافیک Category
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The Design
About PatchU هویت برند، طراحی کاراکتر
پچ‌یو (PatchU) یک پروژه برندسازی و طراحی کاراکتر است که پارچه‌های باقی‌مانده از ملحفه و کالای خواب را به عروسک‌های پولیشی و لوازم سبک زندگی تبدیل می‌کند. پارچه‌ها بر اساس اندازه، بافت و ته‌رنگ دسته‌بندی شده و سپس با استفاده از الگوهای انعطاف‌پذیر به شکل فیگورهای همدم ساده دوخته می‌شوند. دوخت‌های نمایان و چهل‌تکه‌دوزی به عنوان بخشی از هویت برند حفظ شده‌اند، به طوری که هر قطعه اندکی با قطعه دیگر متفاوت است. بسته‌بندی و تصویرسازی، خاستگاه مواد اولیه را توضیح می‌دهند. هدف این پروژه، بخشیدن ارزشی تازه به منسوجات مازاد و جایگاهی گرم برای آن‌ها در زندگی روزمره است.
The Recognition
About the جایزه آهنی A' Design Award
PatchU هویت برند، طراحی کاراکتر برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از PatchU هویت برند، طراحی کاراکتر انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. PatchU هویت برند، طراحی کاراکتر به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
- Tags
- Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
- Production Technology
- PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
- Design Challenge
- The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
- Research
- PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
- Inspiration
- The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
- Project Duration
- The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
- Operation Flow
- PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
- Patents
- Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd. - Team Members
- ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd. - Image Credits
- Image#1~#5: acdesign associates International Co., Ltd.
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