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House of Bohem باشگاه ساحلی by Muge Alanay Gucuoglu

House of Bohem باشگاه ساحلی by Muge Alanay Gucuoglu is a highly esteemed winner of the very prestigious 2026 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.


نقرهداخلی· 2026

House of Bohem باشگاه ساحلی

by Muge Alanay Gucuoglu

Client: Nom Architecture

جایزه نقره‌ای A' Design Award Winner in داخلی Category

Colors

The Design

About House of Bohem باشگاه ساحلی

باشگاه ساحلی هاوس آو بوهم یک پروژه مهمان‌نوازی ساحلی است که در ساحل کلئوپاترا در آلانیا واقع شده است. این پروژه به‌صورت جامع و از الف تا ی، از معماری و طراحی داخلی گرفته تا برندینگ، مبلمان، نورپردازی، منو، لباس‌های کارکنان و فضای زندگی در فضای باز طراحی شده و یک هویت منسجم و یکپارچه خلق می‌کند. با الهام از فلسفه بوهمیایی و زندگی ساحلی مدیترانه‌ای، این پروژه از طریق مواد طبیعی، جزئیات دست‌ساز و جریان فضایی آرام، حضور در لحظه را تشویق می‌کند. نتیجه، فضایی با زرق‌وبرق آرام است که با آسایش کنار دریا، ظرافت بی‌تکلف و ریتم طبیعی روز به شب تعریف می‌شود.

The Recognition

About the جایزه نقره‌ای A' Design Award

House of Bohem باشگاه ساحلی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از House of Bohem باشگاه ساحلی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. House of Bohem باشگاه ساحلی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Dimensions & Packaging
House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Tags
interior design, beach lounge design, beach club, hospitality design
Production Technology
Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Design Challenge
The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Research
Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiration
The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Project Duration
The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Operation Flow
House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Image Credits
All photos Engin Aydeniz.
All rights Nom Architecture.

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