Cycle Of Matter غرفه نمایشگاهی by Marzena Michalska - Smart Design Expo is a highly esteemed winner of the very prestigious 2026 جایزه نقره‌ای A' Design Award in طراحی معماری نمایشگاه تجاری، دکوراسیون داخلی و غرفه Competition Category.
نقرهنمایشگاه تجاری· 2026
Cycle Of Matter غرفه نمایشگاهی
by Marzena Michalska - Smart Design Expo
Client: Smart Design Expo
جایزه نقره‌ای A' Design Award Winner in نمایشگاه تجاری Category
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The Design
About Cycle Of Matter غرفه نمایشگاهی
چرخه ماده غرفه‌ای نمایشگاهی است که برای یک تولیدکننده کاشی سرامیکی طراحی شده است. این غرفه مساحتی معادل ۱۳۵ متر مربع را پوشش می‌دهد و حداکثر ارتفاع آن به ۴ متر می‌رسد. فرم بیرونی بسته آن اطلاعات اندکی را آشکار می‌کند، بنابراین روایت درونی تنها پس از ورود آشکار می‌شود. سطوح با کاشی‌های پایه بدون رنگ و طرح پوشانده شده‌اند و ماده را در حالت خام خود به نمایش می‌گذارند. یک راهروی مرکزی بازدیدکنندگان را از میان توالی‌ای از فضاها هدایت می‌کند که مراحل تولید کاشی را بازنمایی می‌کنند. پارتیشن‌های سفارشی، کفپوش سکومانند و حدود ۱۶۰ چراغ روشنایی، تجربه بازدید را شکل می‌دهند.
The Recognition
About the جایزه نقره‌ای A' Design Award
Cycle Of Matter غرفه نمایشگاهی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Cycle Of Matter غرفه نمایشگاهی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Cycle Of Matter غرفه نمایشگاهی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Art in Motion. Material that lives.
The Stargres booth was conceived as a spatial narrative about the life of a tile. Its compact, enclosed architecture reveals little from the outside, concealing a story that unfolds only once inside. Clad entirely in raw base tiles without color or pattern, the monochromatic earth-tone space is structured around a central corridor guiding visitors through symbolic stages of tile creation, highlighting process, material origin and rediscovery. - Dimensions & Packaging
- Total area: 135 sqm
Maximum height: 4000 mm
Platform height: 150 mm
Cladded surface with ceramic tiles: approx. 250 sqm
Custom partitions: 17 X type modules, 3 V type modules
Suspended tile composition: 16.5 sqm
Lighting fixtures: approx. 160 units
Integrated AV system with 43 inch screens - Tags
- exhibition architecture, trade fair design, ceramic tiles, sustainable narrative, spatial storytelling, temporary architecture, material research, immersive space
- Production Technology
- The structure was built as a modular temporary architecture with a 4 m maximum height. System platform flooring (150 mm, laser leveled) supported full tile installation without grouting. Custom X and V partitions were fabricated in OSB and finished with client tiles or structural paint. Powder coated steel edge profiles defined the platform. Over 160 luminaires created layered scenographic lighting. Installation included integrated electrical systems and multimedia walls.
- Design Challenge
- The main challenge was presenting a raw base tile as a central aesthetic element while maintaining architectural coherence. Structurally, the booth required heavy ceramic cladding within temporary fair regulations and height limits. Achieving stability, modularity and precise installation without visible technical compromise demanded tight coordination between design, engineering and production teams.
- Research
- Stoneware plays the first fiddle here. The aim was to understand how an exhibition stand could clearly show how tiles are produced and communicate the life of this material. The concept was developed as a spatial story that guides visitors step by step through the cycles. Material tests, technical drawings, mockups and cost analysis supported the process, with close collaboration between the design team and Stargres production consultants. The result was a corridor shaped booth showcasing the product, with the base covered in the material in its primary form.
- Inspiration
- The project was inspired by the idea of returning to origin. Instead of presenting finished collections, the design focuses on the base tile, the raw state preceding color and pattern. This gesture reflects transparency in production and a sustainable mindset. The booth becomes an architectural storyboard, guiding visitors through the symbolic stages of material transformation and rediscovery.
- Project Duration
- The project started in June 2025 in Poland and was completed in October 2025. Production began in September 2025. The booth was installed between 17-21 October 2025 and exhibited at Warsaw Home 2025 from 22-25 October 2025 in Warsaw, Poland.
- Operation Flow
- Visitors enter a visually restrained exterior that reveals little of the interior. A central corridor guides them through sequential spatial frames representing stages of tile production. Surfaces, lighting and material transitions create a gradual discovery process. The booth encourages slow exploration rather than immediate display, transforming product viewing into a curated spatial experience.
- Team Members
- Designer: Marzena Michalska
Design Studio: Smart Design Expo
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