Roofarm Rebranding هویت برند by Naoki Eguchi and Taiki Yamada is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2026
Roofarm Rebranding هویت برند
by Naoki Eguchi and Taiki Yamada
Client: RooFarm Inc.
جایزه برنزی A' Design Award Winner in گرافیک Category
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The Design
About Roofarm Rebranding هویت برند
این پروژه یک اقدام برای بازآفرینی برند است که همراه با گسترش کسب‌وکار Roofarm انجام شده است. این شرکت از کشاورزی روی پشت‌بام‌های شهری رشد کرده و اکنون در کنار فعالیت‌های شهری خود، به سمت کشاورزی گسترده روستایی در حال گسترش است. در این مرحله، چشم‌انداز سازمانی به‌عنوان «بازآفرینی کشاورزی برای پایدارسازی تأمین غذای جهان» بازتعریف شد. این چشم‌انداز به هویتی الهام‌گرفته از مدار الکترونیکی ترجمه شد که کشاورزی را به‌مثابه زیرساخت بیان می‌کند. این هویت دارای دو فرم به‌هم‌پیوسته است که نماد رابطه میان سیستم‌های شهری و روستایی هستند.
The Recognition
About the جایزه برنزی A' Design Award
Roofarm Rebranding هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Roofarm Rebranding هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Roofarm Rebranding هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Dimensions & Packaging
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tags
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Production Technology
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Design Challenge
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Research
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Inspiration
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Project Duration
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Operation Flow
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Team Members
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - Image Credits
- Naoki Eguchi / Taiki Yamada
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