Sunday Park هویت برند by Yian Xiang is a highly esteemed winner of the very prestigious 2026 جایزه آهنی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
آهنتبلیغات· 2026
Sunday Park هویت برند
by Yian Xiang
Client: Xiang Yian
جایزه آهنی A' Design Award Winner in تبلیغات Category
Verified Award Winner
Verify Award Status for #181394The Design
About Sunday Park هویت برند
هویت برند ساندی پارک یک سیستم بصری ساختارمند است که برای حوزه سبک زندگی مدرن حیوانات خانگی توسعه یافته است. این طراحی با تایپوگرافی منظم، روابط رنگی متعادل و منطق شبکه‌ای مقیاس‌پذیر، چارچوبی انعطاف‌پذیر ایجاد می‌کند. با ترکیب گرمای بصری و خویشتن‌داری رسمی، این سیستم از زیاده‌روی تزئینی پرهیز می‌کند و در عین حال در دسترس و صمیمی باقی می‌ماند. ساختار سازگار آن، استفاده یکپارچه را در بسته‌بندی، چاپ و پلتفرم‌های دیجیتال پشتیبانی می‌کند و به برند کمک می‌کند تا وضوح و انسجام بصری بلندمدت خود را حفظ کند.
The Recognition
About the جایزه آهنی A' Design Award
Sunday Park هویت برند برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Sunday Park هویت برند انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Sunday Park هویت برند به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- Dimensions & Packaging
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- Tags
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
- Production Technology
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- Design Challenge
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- Research
- Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability. - Inspiration
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- Project Duration
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- Operation Flow
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- Patents
- Copyrights belong to Xiang Yian, 2026.
- Team Members
- Xiang Yian
- Image Credits
- Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026
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