Constructing The Intangible تصویرسازی مفهومی by Yuanying He is a highly esteemed winner of the very prestigious 2026 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2026
Constructing The Intangible تصویرسازی مفهومی
by Yuanying He
Client: K3ntiv3
جایزه آهنی A' Design Award Winner in گرافیک Category
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The Design
About Constructing The Intangible تصویرسازی مفهومی
«ساختن ناملموس» حافظه را بهمثابه فرایندی از بازسازی و نه نگهداری کاوش میکند. این اثر که از رایحه گذرای شکوفههای بالنگ دوران کودکی الهام گرفته، از عناصر معماری مانند جرثقیلها، شبکهها و پلههای ناهمتراز برای تجسم ساختار یادآوری بهره میگیرد. حافظه بهعنوان کنشی فعال در گردآوری قطعات گذشته برای ساختن هویت کنونی ارائه میشود. این اثر از طریق زبانی ساختاری و کنترلشده، یک تجربه حسی ناملموس را به فرمی فضایی و قابلمشاهده تبدیل میکند.
The Recognition
About the جایزه آهنی A' Design Award
Constructing The Intangible تصویرسازی مفهومی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحیهای خوبی اعطا میشود که الزامات حرفهای و صنعتی مورد انتظار از آفرینشهای خوب طراحیشده را برآورده میکنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان میدهند. از Constructing The Intangible تصویرسازی مفهومی انتظار میرود آفرینشی بسیار ارجمند، ستوده و دوستداشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویههای صنعت را یکپارچه میکند و ویژگیهای فنی شایستهای دارد که با دانش عملی و استعداد پیوند خورده است. Constructing The Intangible تصویرسازی مفهومی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک میکنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Constructing the Intangible explores the architecture of memory. This artwork examines how sensory fragments, specifically the ephemeral scent of the past, are reorganized. Memory is presented not as static preservation, but as an active secondary rendering shaped by narrative coherence. Utilizing a structural language bridging nature and architecture, the design transforms intangible sensory experiences into visible forms. Past fragments serve as scaffolding to support selfhood.
- Dimensions & Packaging
- High-resolution digital artwork.
Dimensions: 3600 x 3600 pixels.
Color space: RGB.
Format: Digital illustration suitable for print and screen display. - Tags
- memory reconstruction, olfactory memory, architectural metaphor, narrative identity, secondary construction, spatial abstraction, sensory memory, autobiographical memory
- Production Technology
- The artwork was created using digital illustration techniques. A structured grid-based composition system was applied to organize spatial elements. Layered vector and raster rendering methods were combined to achieve depth and architectural precision. The visual system references drafting language and construction schematics to reinforce the conceptual framework.
- Design Challenge
- The primary challenge was translating an invisible and ephemeral sensory experience into a coherent spatial structure. The work avoids literal representation of scent and instead constructs a layered architectural system to express memory reconstruction. Balancing structural precision with emotional ambiguity required careful control of composition, grid systems, and visual hierarchy.
- Research
- This project explores autobiographical memory reconstruction through visual metaphor. Drawing from narrative identity theory and cognitive psychology, it investigates how memory is not a fixed recording but an active reconstruction shaped by perception and storytelling. Olfactory memory, particularly childhood scent associations, serves as an anchoring mechanism to translate intangible sensory recall into spatial and architectural language.
- Inspiration
- The inspiration originated from a simple observation: describing a dream after waking is already an act of secondary representation and reconstruction. The cool scent of pomelo blossoms from childhood serves as a sensory anchor. This fleeting memory is deconstructed into an orderly “construction site”. Cranes, grids, and misaligned staircases symbolize the subtle imperfections and ongoing rebuilding inherent in human recollection.
- Project Duration
- The project was conceptualized and completed in February 2026 in Shenzhen, China.
- Operation Flow
- The viewer engages with the artwork through visual navigation. Misaligned staircases, cranes, and grid structures guide the eye toward a central focal point, mirroring the cognitive process of memory reconstruction. The interaction is interpretive rather than functional, inviting reflection rather than instruction.
- Patents
- This project is an original conceptual artwork created by the artist. It is not associated with any registered patents or trademarks. All intellectual property rights belong solely to the artist.
- Image Credits
- All visual elements, illustrations, and conceptual content in this project are original works created solely by the artist. No third-party materials, stock images, templates, or external visual assets were used in the creation of this work.
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