Digital Fashion نمایشگاه دیجیتال مد by Fabrix World is a highly esteemed winner of the very prestigious 2026 جایزه نقره‌ای A' Design Award in طراحی رویداد و مراسم Competition Category.
نقرهرویداد· 2026
Digital Fashion نمایشگاه دیجیتال مد
by Fabrix World
Client: FabriX
جایزه نقره‌ای A' Design Award Winner in رویداد Category
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- Verified Award Winner
- Verify Award Status for #181845
The Design
About Digital Fashion نمایشگاه دیجیتال مد
چیدمان ارائه‌شده در ComplexCon هنگ‌کنگ ۲۰۲۵، محیطی خرده‌فروشی را ارائه کرد که از طریق یک سیستم فیجیتال (ترکیب فیزیکی و دیجیتال) با تلفیق طراحی فضایی و رابط‌های تعاملی ساختاربندی شده بود. کیوسک‌های امتحان مجازی با واقعیت افزوده، نمایشگرهای تعبیه‌شده و یک رابط پیش‌سفارش موبایلی، توالی پیوسته‌ای از «اکنون ببین، اکنون امتحان کن، اکنون سفارش بده» را شکل دادند. سطوح بازتابنده منحنی و بازشوهای چندجهته، جریان حرکت را هدایت می‌کردند، در حالی که جمع‌آوری یکپارچه داده‌ها امکان بازخورد بلادرنگ برای تولید مبتنی بر تقاضا را فراهم می‌کرد و رویکردی ترکیبی به محیط‌های معاصر خرده‌فروشی مد را به تصویر می‌کشید.
The Recognition
About the جایزه نقره‌ای A' Design Award
Digital Fashion نمایشگاه دیجیتال مد برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Digital Fashion نمایشگاه دیجیتال مد انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Digital Fashion نمایشگاه دیجیتال مد آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Dimensions & Packaging
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Tags
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Production Technology
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Design Challenge
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Research
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Inspiration
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Project Duration
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Operation Flow
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Patents
- Copyrights belong to FabriX World, 2025
- Team Members
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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