Gold Souq منطقه شهری by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 جایزه برنزی A' Design Award in برنامه‌ریزی شهری و طراحی شهری Competition Category.

برنزبرنامه‌ریزی شهری· 2026

Gold Souq منطقه شهری

by Ahmed Habib

Client: Ahmed Habib

جایزه برنزی A' Design Award Winner in برنامه‌ریزی شهری Category

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The Design

About Gold Souq منطقه شهری

بازار طلا یک منطقه شهری چندمنظوره به مساحت ۳۵۶٬۰۰۰ مترمربع در جده است که بازار طلا را به‌عنوان یک سیستم شهری یکپارچه بازتعریف می‌کند. این طرح که به‌مثابه بافتی پیوسته تصور شده، صنایع دستی، تجارت، فرهنگ و مهمان‌نوازی را در یک سلسله‌مراتب فضایی روشن گرد هم می‌آورد. یک محور پیاده‌محور مرکزی، توسعه را تثبیت کرده و به حیاط‌هایی برگرفته از اصول شهرسازی حجازی امتداد می‌یابد تا تجربه‌ای خوانا و پیاده‌پذیر را که با سایه، تراکم و مجاورت شکل گرفته، ایجاد کند. عملکرد زیست‌محیطی در فرم شهری تعبیه شده است، جایی‌که توده‌بندی و فضای باز از آسایش، پیوستگی و یک هویت شهری منسجم پشتیبانی می‌کنند.

The Recognition

About the جایزه برنزی A' Design Award

Gold Souq منطقه شهری برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Gold Souq منطقه شهری انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Gold Souq منطقه شهری نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions & Packaging: Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Tags: Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Production Technology: The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Design Challenge: The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Research: Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiration: The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Project Duration: Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Operation Flow: The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Image Credits: Ahmed Habib