Waves Entropy هنر دیجیتال by Marta Moretto is a highly esteemed winner of the very prestigious 2017 جایزه طلایی A' Design Award in طراحی عکاسی و دستکاری عکس Competition Category.
طلاعکاسی· 2017
Waves Entropy هنر دیجیتال
Client: Amrta
جایزه طلایی A' Design Award Winner in عکاسی Category
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The Design
About Waves Entropy هنر دیجیتال
اثر «امواج»، تجربه همگانی دریا را کاوش میکند و به بازیابی معنای خود ناخودآگاه هنرمند میپردازد. آفرینش این اثر با تصویری از یک موج دریایی آغاز شد. معادلهای از آنتروپی بصری بهصورت فیزیکی فرمولبندی گردید و سپس با سادهسازی و حذف عناصر، جلوه اشعه ایکس حاصل شد. مارتا مورتو از این منظر منحصربهفرد و صمیمی، حیواننامهای بینظیر را به تصویر میکشد. این اشکال بهتصویرکشیدهشده، تجلی کهنالگوهای نخستین هستند که مستقیماً از ناخودآگاه جمعی یونگی برمیخیزند.
The Recognition
About the جایزه طلایی A' Design Award
Waves Entropy هنر دیجیتال برنده جایزه طلایی A' Design Award است، شناختی بسیار معتبر که به طراحیهای درجه یک، شگفتانگیز و برجسته اعطا میشود. برندگان طلا آفرینشهایی بسیار نوآورانه، دوراندیش و خیرهکنندهاند که نبوغ، خرد و مهارت طراحان خود را بازمیتابانند. از Waves Entropy هنر دیجیتال انتظار میرود اختراعی بسیار ستوده، روندساز و ماندگار باشد که ارزشی بیسابقه عرضه میکند. این طراحی برنده جایزه طلایی A' Design Award پروژهای خیرهکننده و ارجمند است که سود فراوان میرساند و مرزهای هنر، علم، طراحی و فناوری را پیش میبرد. Waves Entropy هنر دیجیتال احساسات شدید میل را پدید میآورد، شور را برمیانگیزد، خلاقیت را تشویق میکند و ما را شیفته میسازد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Dimensions & Packaging
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Tags
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
- Production Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Design Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Project Duration
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016 - Operation Flow
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Patents
- marta moretto 2013
- Image Credits
- marta moretto
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