IGPizza هویت شرکتی by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 جایزه آهنی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
آهنگرافیک· 2018
IGPizza هویت شرکتی
by Emanuele Grittini & Giuseppe Liuzzo
Client: IGPizza
جایزه آهنی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #65396The Design
About IGPizza هویت شرکتی
آی‌جی‌پیتزا هویت شرکتی‌ای است که برای یک برند پیتزای بیرون‌بر طراحی شده است. این هویت بر پایه‌ی الگوهایی شکل گرفته که از فرم‌های دیده‌شده روی پیتزا برگرفته شده‌اند و این الگوها بافت‌هایی را می‌سازند که در سراسر مواد شرکتی و چیدمان محل فروش به کار رفته‌اند. یک شخصیت پیتزای لبخندزن با زبانی بیرون‌آمده، لحنی دوستانه به برند می‌بخشد. بسته‌بندی پیتزا با روش چاپ فلکسوگرافی چاپ شده، در حالی که منوی تراکت با رنگ‌های پنتون و به شیوه‌ی چاپ سیلک‌اسکرین تولید شده است. گرافیک بسته‌بندی همچنین حاوی متن‌های تبلیغاتی و اطلاعات سفارش‌گیری است. این هویت با مشارکت مستقیم مشتری و از طریق برنامه‌ریزی مشارکتی توسعه یافته است.
The Recognition
About the جایزه آهنی A' Design Award
IGPizza هویت شرکتی برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از IGPizza هویت شرکتی انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. IGPizza هویت شرکتی به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Dimensions & Packaging
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Tags
- Friendly, pizza, food, colorful, funny
- Production Technology
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Design Challenge
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Research
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Inspiration
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Project Duration
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
- Team Members
- Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo
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