Whirlpool NeoFresh No Frost Refrigerator یخچال by Chandradhar S Rathore and Pritam Sarkar is a highly esteemed winner of the very prestigious 2021 جایزه نقره‌ای A' Design Award in طراحی لوازم خانگی Competition Category.
نقرهلوازم خانگی· 2021
Whirlpool NeoFresh No Frost Refrigerator یخچال
by Chandradhar S Rathore and Pritam Sarkar
Client: Whirlpool Of India Ltd.
جایزه نقره‌ای A' Design Award Winner in لوازم خانگی Category
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The Design
About Whirlpool NeoFresh No Frost Refrigerator یخچال
نئوفرش یک یخچال دودرب بدون برفک است که برای خانوارهایی طراحی شده که به‌صورت هفتگی خرید می‌کنند و به فضای ذخیره‌سازی بزرگ و انعطاف‌پذیر نیاز دارند. فریزر از یک سیستم گردش هوای دایره‌ای استفاده می‌کند که هنگام باز شدن درِ فریزر، اتلاف هوای سرد را محدود می‌کند. یک برج هوا با دریچه‌هایی که با دقت جانمایی شده‌اند، هوای خنک را به بخش‌های مختلف می‌فرستد تا سرمایش یکنواختی ایجاد شود. جای سبزیجات درزبندی‌شده به حفظ تازگی کمک می‌کند و قفسه‌های تطبیق‌پذیر امکان تنظیم فضای داخلی را فراهم می‌سازند. یک سینی کشویی دسترسی آسان به اقلام موجود در انتها را ممکن می‌کند و یک واحد ضدبو، فضای داخلی را تازه نگه می‌دارد.
The Recognition
About the جایزه نقره‌ای A' Design Award
Whirlpool NeoFresh No Frost Refrigerator یخچال برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Whirlpool NeoFresh No Frost Refrigerator یخچال انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Whirlpool NeoFresh No Frost Refrigerator یخچال آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whirlpool NeoFresh refrigerator range is a perfect blend of contemporary design with highly relevant regional innovations keeping the consumer at the core.
The 6th Sense Deepfreeze Technology features full circular air flow in the Freezer compartment. This prevents cold air from escaping when the freezer door is opened.
Scientifically designed air tower and strategically placed vents that let out cool and fresh air into different sections of the refrigerator providing uniform cooling for long lasting freshness.
Now you don't have to navigate between different food items and re-arrange them to pick up something. With the easy glide movement of the "everyday fresh" tray, accessing things even at the back and the corner becomes quick and easy.
Integrated at the bottom of the freshflow air tower, the effective anti-odor action of Active deo keeps the refrigerator environment fresh and odour-free. - Dimensions & Packaging
- Width: 697mm
Height: 1856mm
Length: 747mm
Weight: 85Kg
Applicable Energy Standard Code Issuing Authority: Bureau of Energy Efficiency, Govt. of India, Ministry of Power - Tags
- Refrigerator, Frost Free, No Frost, Double Door, Whirlpool, Home Appliances, Electrical,
- Production Technology
- Date of Entry in Indian Market: 01/10/2019
Max Retail Price: $360
Production Location: Pune, India
Sales Locations: All India, Australia, South-East Asia, Middle-East
Annual Production / Sales in units: 20000
Materials Used:
Wrapper (Cabinet)- Electrolytic Zinc-Coated Steel
Door - Pre-coated , vinyl-coated stainless steel (sheet metal operations : punching, press) ,
External plastic parts - door end caps, handle, pedestal - Acrylonitrile Butadiene Styrene ( Injection molded ),
Internal parts : Door + cabinet liner - white High Impact Polystyrene Sheet (thermoforming ) ,
Internal Door Bins & vegetable basket : Transparent General Purpose Polystyrene (injection molded),
Shelves : Acrylonitrile Butadiene Styrene frame (injection molding) + glass shelf - Design Challenge
- Most of the innovations in the product have been achieved overcoming technical constraints owing to the structural requirements. All these features have undergone numerous cooling simulations and evaluations to provide the best in class performance and freshness preservation. For the development of seal fresh crispers, we overcame the structural and design challenges of maximising space without compromising on usage and refrigeration needs.
- Research
- All the innovative features introduced in Whirlpool Neofresh have been developed based on the continuous research activities and the subsequent evaluations and inferences. The organisation has conducted Market visits and Consumer home visits across various social and economic segments throughout the country to get an in-depth understanding of the customer behaviour pattern and usage scenarios. We have also conducted Focus Group Discussions and Online Surveys to reach a wider audience to obtain feedback and insights.
- Inspiration
- Here, the target consumer exhibits sunday-to-sunday shopping of groceries and expects large storage capacity and flexibility. In addition to this, the freshness preservation of food over a long period is absolutely necessary.
Whirlpool NeoFresh is the one stop solution for this consumer segment and connects well with their behavior patterns. From an aesthetics point of view, this consumer segment appreciates clean, minimal and progressive aesthetics which is very evident in this product. - Project Duration
- Project Duration: 12 Months
Production Location: Pune, India
Date of Entry in Indian Market: 01/10/2019 - Operation Flow
- Whirlpool Neofresh refrigerators have the following 1st in industry features:
Seal Fresh Crispers : These crispers ensure prolonged freshness and vitamin retention, wherein Sealing gaskets have been used for precision Air Flow Control.
Adapter Shelves : The primary issue addressed here was the consumer pain point of adjusting space based on their day-to-day needs and currently no refrigerator in the market fulfils this. This solution offers high level of flexibility and is easy and intuitive to use.
Water Cassette Docket : This feature solves the Universal Consumer problem of water spillage during ice tray filling in an innovative way - Team Members
- Chandradhar Singh Rathore
Pritam Sarkar - Image Credits
- Renders : Pritam Sarkar
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