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Plants Trade کتاب مفهوم و پوستر by Tsuyoshi Omori

Plants Trade کتاب مفهوم و پوستر by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 جایزه نقره‌ای A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.


نقرهگرافیک· 2019

Plants Trade کتاب مفهوم و پوستر

by Tsuyoshi Omori

Client: Plants Trade

جایزه نقره‌ای A' Design Award Winner in گرافیک Category

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Colors

The Design

About Plants Trade کتاب مفهوم و پوستر

PLANTS TRADE مجموعه ای از شکل نوآورانه و هنری از نمونه های گیاه شناسی است که برای ایجاد رابطه بهتر بین انسان و طبیعت به جای مواد آموزشی ساخته شده است. کتاب مفهوم تجارت گیاهان آماده شده است تا به شما در درک این محصول خلاق کمک کند. این کتاب که دقیقاً به همان اندازه محصول طراحی شده است ، نه تنها عکس های طبیعت بلکه گرافیک منحصر به فرد با الهام از خرد طبیعت را در خود جای داده است. جالب تر اینکه ، این گرافیک ها با دقت توسط letterpress چاپ می شوند تا هر تصویر دقیقاً مانند گیاهان طبیعی از نظر رنگ و بافت متفاوت باشد.

The Recognition

About the جایزه نقره‌ای A' Design Award

Plants Trade کتاب مفهوم و پوستر برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Plants Trade کتاب مفهوم و پوستر انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Plants Trade کتاب مفهوم و پوستر آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging
The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags
Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology
The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge
The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration
Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration
The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow
The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents
Copyrights belong to PLANTS TRADE, 2017
Team Members
Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits
Image#2:Photographer Takashi Hiramatsu, 2018.
Image#3:Photographer Takashi Hiramatsu, 2018.
Image#4:Photographer Takashi Hiramatsu, 2018.
Image#5:Photographer Takashi Hiramatsu, 2018.

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