Feel The Vineyard طراحی نمایشگاه by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی رویداد و مراسم Competition Category.
برنزرویداد· 2020
Feel The Vineyard طراحی نمایشگاه
by Kelvin Chan
Client: Hong Kong Trade Development Council - Exhibition Services
جایزه برنزی A' Design Award Winner in رویداد Category
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The Design
About Feel The Vineyard طراحی نمایشگاه
احساس تاکستان طراحی نمایشگاهی است که برای یک نمایشگاه تجاری شراب و مشروبات الکلی در هنگ‌کنگ خلق شده است. چیدمان این فضا هشتصد و سی‌وسه متر مربع را در بر می‌گیرد و غرفه‌هایی برای ۲۵۵ برند شراب فراهم می‌کند. موضوع اصلی این طراحی یک شرابخانه است. چوب، چمن و فلز مواد اصلی به‌کار رفته هستند. الگوهای چوبی یادآور بشکه‌های سنتی‌اند، در حالی‌که چمن تصویری از یک باغ انگور را القا می‌کند. کابینت‌های فلزی مشبک برای واحدهای نمایشی انتخاب شده‌اند تا در فضا صرفه‌جویی شود و امکان چیدمان‌های متنوع و انعطاف‌پذیر فراهم گردد. دیواره‌ی رایحه، بوهای گوناگون شراب‌های استرالیایی را به نمایش می‌گذارد و یک بار شراب نیز فضایی آرام برای چشیدن شراب فراهم می‌کند.
The Recognition
About the جایزه برنزی A' Design Award
Feel The Vineyard طراحی نمایشگاه برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Feel The Vineyard طراحی نمایشگاه انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Feel The Vineyard طراحی نمایشگاه نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
- Dimensions & Packaging
- Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
- Tags
- Exhibition, winery, natural, Australia, Wine, modern, creative
- Production Technology
- About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
- Design Challenge
- The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
- Research
- Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
- Inspiration
- Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
- Project Duration
- The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
- Operation Flow
- To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
- Image Credits
- Hong Kong Trade Development Council
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