The Passion of the Card Leadlight Series خود تبلیغی by Rebecca Burt

The Passion of the Card Leadlight Series خود تبلیغی by Rebecca Burt is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

برنزگرافیک· 2020

The Passion of the Card Leadlight Series خود تبلیغی

by Rebecca Burt

Client: Flexicon

جایزه برنزی A' Design Award Winner in گرافیک Category

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Verified Award Winner

Verify Award Status for #90602

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Passion of the Card Leadlight Series خود تبلیغی

پنجره های شیشه ای رنگی در هنگام نور پس زمینه از نور خورشید بسیار زیبا هستند و همچنین راهی منحصر به فرد برای نمایش این روند طراحی و چاپ است. این کارتهای ویزیت تقریباً ساخته شده اند. صفحه ابریشم چاپ شده بر روی یک پلاستیک روشن و ذخیره شده و سپس یک بار خشک می شود. مناطق پاک به عنوان رنگی باز می شوند که قابلیت طراحی کامل سهام را باز می کند. مهر و موم مروارید و اشعه ماوراء بنفش اشعه ماوراء بنفش فرایند را کامل می کند و جلوه های پیچیده ای ایجاد می کند. این طرح هنگامی که کارتها تا یک پنجره نگه داشته می شوند ، به حقیقت می پیوندند.

The Recognition

About the جایزه برنزی A' Design Award

The Passion of the Card Leadlight Series خود تبلیغی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از The Passion of the Card Leadlight Series خود تبلیغی انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. The Passion of the Card Leadlight Series خود تبلیغی نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions & Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Research: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Project Duration: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Team Members: Evan Reiman.
Image Credits: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography