Feira do Alvarinho تبلیغات تبلیغاتی by Fabio Alves is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.
نقرهتبلیغات· 2020
Feira do Alvarinho تبلیغات تبلیغاتی
by Fabio Alves
Client: MarkaBranka
جایزه نقره‌ای A' Design Award Winner in تبلیغات Category
Verified Award Winner
Verify Award Status for #91133The Design
About Feira do Alvarinho تبلیغات تبلیغاتی
Feira do Alvarinho یک مهمانی شراب سالانه است که در موناکو ، پرتغال برگزار می شود. برای برقراری ارتباط این رویداد ، یک پادشاهی باستانی و تخیلی ایجاد شد. پادشاهی آلوارینیو با نام و تمدن خاص خود ، به این دلیل که Moncao به عنوان مهد شراب آلوارینیو شناخته می شود ، از تاریخ واقعی ، مکان ها ، افراد نمادین و افسانه های مونکائو الهام گرفته شده است. بزرگترین چالش این پروژه انتقال داستان واقعی قلمرو به طراحی شخصیت بود.
The Recognition
About the جایزه نقره‌ای A' Design Award
Feira do Alvarinho تبلیغات تبلیغاتی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Feira do Alvarinho تبلیغات تبلیغاتی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Feira do Alvarinho تبلیغات تبلیغاتی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Team Members
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Image Credits
- MarkaBranka, 2019
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