13 International Cultural Media هویت برند by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.
برنزگرافیک· 2020
13 International Cultural Media هویت برند
by Creator Strategic Marketing Co., Ltd
Client: CREATOR Strategic Marketing Co., Ltd
جایزه برنزی A' Design Award Winner in گرافیک Category
Verified Award Winner
Verify Award Status for #92411The Design
About 13 International Cultural Media هویت برند
۱۳ رسانه فرهنگی بین‌المللی هویت برندی است که برای یک شرکت تولید چندرسانه‌ای فعال در زمینه برنامه‌های تلویزیونی، فیلم، توسعه فرهنگی و خلاقانه و سرگرمی طراحی شده است. لوگو بر پایه واژه Thirteen شکل گرفته و با ضربه‌قلم‌های دست‌کشیده‌ای ترسیم شده که حس زنده‌بودن و تعلیق را بیان می‌کنند. عدد لاتین ۱۳ نیز به‌عنوان عنصری تکمیلی افزوده شده که به داستانی معنادار از تأسیس شرکت اشاره دارد. رنگ‌های اصلی، سیاه و طلایی هستند که برای القای تخصص و شخصیتی بین‌المللی انتخاب شده‌اند. روی پاکت‌نامه‌ها و لوازم اداری، لوگو برش‌خورده و بزرگ‌نمایی شده تا تأکید بصری بیشتری ایجاد کند.
The Recognition
About the جایزه برنزی A' Design Award
13 International Cultural Media هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از 13 International Cultural Media هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. 13 International Cultural Media هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- Dimensions & Packaging
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - Tags
- branding, identity, entertainment, multimedia, creative
- Production Technology
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - Design Challenge
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- Research
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- Inspiration
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- Project Duration
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- Operation Flow
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- Team Members
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
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