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BLunch کیف ناهار عایق‌دار by Valeria Zerbo

BLunch کیف ناهار عایق‌دار by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی اکسسوری مد و سفر Competition Category.


برنزاکسسوری· 2020

BLunch کیف ناهار عایق‌دار

by Valeria Zerbo

Client: Pinapple New York

جایزه برنزی A' Design Award Winner in اکسسوری Category

14,473

Verified Award Winner

Verify Award Status for #93319

Colors

The Design

About BLunch کیف ناهار عایق‌دار

بی‌لانچ یک کیف ناهار عایق‌دار است که برای زنانی با ساعات کاری طولانی طراحی شده است. این کیف دارای دو بخش است که غذا و وسایل شخصی را از هم جدا نگه می‌دارد. بخش عایق‌دار و فضادار با زیپ مرکزی برای نگهداری ناهار یا میان‌وعده، و بخش باریک‌تر با زیپ بالایی برای نگهداری وسایل روزمره در نظر گرفته شده است. آستری ضدآب از نشت مایعات جلوگیری می‌کند و دوخت‌های روی پارچه، لایه عایق داخلی را پنهان می‌سازد. یک جیب بیرونی جداشدنی نیز در نظر گرفته شده است. این کیف به‌صورت دست‌ساز در ایتالیا و از چرم تمام‌دان و پارچه بافته‌شده ایتالیایی ساخته شده که به دلیل بافت و دوام‌شان انتخاب شده‌اند.

The Recognition

About the جایزه برنزی A' Design Award

BLunch کیف ناهار عایق‌دار برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از BLunch کیف ناهار عایق‌دار انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. BLunch کیف ناهار عایق‌دار نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging
MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags
Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology
Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge
The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research
Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration
The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration
The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow
Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.

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