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Masstone طراحی داخلی بوتیک مد by SpActrum

Masstone طراحی داخلی بوتیک مد by SpActrum is a highly esteemed winner of the very prestigious 2021 جایزه برنزی A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.


برنزداخلی· 2021

Masstone طراحی داخلی بوتیک مد

by SpActrum

Client: SpActrum

جایزه برنزی A' Design Award Winner in داخلی Category

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Verified Award Winner

Verify Award Status for #95371

Colors

The Design

About Masstone طراحی داخلی بوتیک مد

متن کتاب: مس‌استون یک طراحی داخلی بوتیک مد در تای‌یوان، چین است. این بوتیک با مساحتی معادل ۵۲۰ متر مربع در دو طبقه گسترده شده و به‌صورت باغی درونی چیده شده است. یک شیب ملایم و بزرگ به سمت ورودی هدایت می‌کند و یک رمپ به سکوی بالایی متصل می‌شود. سه پله کوتاه، مسیرهای دیگری را نیز فراهم می‌آورند. رمپ‌ها، سکوها و پله‌ها از برنامه‌های نمایش مد، پرو، فروش و استفاده‌ی تفریحی پشتیبانی می‌کنند. مصالح به‌کاررفته شامل صفحات آلومینیوم آنودایز شده، جی‌آرجی (GRG)، ترازو (سنگ موزاییک) و سازه‌ی فولادی است. یک دیوار سبز با آبیاری خودکار، هندسه‌ی فضا را نرم‌تر می‌کند. سازه‌ی بتنی نیز به‌صورت نمایان و بدون پوشش باقی مانده است.

The Recognition

About the جایزه برنزی A' Design Award

Masstone طراحی داخلی بوتیک مد برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Masstone طراحی داخلی بوتیک مد انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Masstone طراحی داخلی بوتیک مد نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging
The site has a total area of 520 Sq.mt.and is split in two floors
Tags
boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology
anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research
Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration
The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration
The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow
The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members
Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits
image: Zhen Li, Yan Pan

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