Tualcom آرم و هویت برند by Kenarkose Creative

Tualcom آرم و هویت برند by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 جایزه برنزی A' Design Award in طراحی گرافیک، تصویرسازی و ارتباطات بصری Competition Category.

برنزگرافیک· 2020

Tualcom آرم و هویت برند

by Kenarkose Creative

Client: Tualcom

جایزه برنزی A' Design Award Winner in گرافیک Category

16,905

Verified Award Winner

Verify Award Status for #97583

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tualcom آرم و هویت برند

لوگوی مارک Tualcom با الهام از امواج رادیویی فرکانس ، که مربوط به زمینه ای است که این شرکت فعالیت می کند ، و به راحتی حروف Tual را به هم وصل می کند. بنابراین ، این آرم نه تنها بر نام شرکت تأکید می کند بلکه به زمینه های عملکرد آنها نیز اشاره دارد. مارک تجاری در اطراف ایده نوارهای قرمز افقی شکل گرفته است که با رنگهای آبی عمودی همراه هستند تا به حس تداوم و ارتباطات دست یابند. زبان گرافیکی حاصل شده و سیستم تصویری فوراً با مخاطب گسترده به طور فشرده و کارآمد ارتباط برقرار می کنند.

The Recognition

About the جایزه برنزی A' Design Award

Tualcom آرم و هویت برند برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Tualcom آرم و هویت برند انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Tualcom آرم و هویت برند نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Tags: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Design Challenge: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Research: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspiration: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Project Duration: The project started in October 2018 and finished in February 2019 in Ankara.
Operation Flow: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Team Members: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarköşe Creative.