Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 جایزه نقره‌ای A' Design Award in طراحی فضای داخلی و نمایشگاه Competition Category.
نقرهداخلی· 2020
Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی
by Jeffrey Zee
Client: JFR Studio
جایزه نقره‌ای A' Design Award Winner in داخلی Category
Verified Award Winner
Verify Award Status for #98014The Design
About Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی
فروشگاه مفهومی مد یانگر یک طراحی داخلی خرده‌فروشی با مساحت ۵۰۰۰ مترمربع است. ساختمان اصلی یک نیم‌کره با نمای شیشه‌ای است. فضای داخلی کاملاً برداشته شد و یک هسته لوله‌ای چتری‌شکل در مرکز ساخته شد. سوراخ‌های تصادفی در سطح چتر اجازه می‌دهند نور طبیعی وارد شود و یک جلوه نرم از نور و سایه ایجاد کنند. هسته لوله‌ای یک آسانسور را در خود جای داده و طبقات را به هم متصل می‌کند. پله‌های عریض در ورودی برای نمایش محصولات و نشستن به کار می‌روند. از توری فلزی، بامبوی بافته‌شده و موزائیک تراستزو استفاده شده است.
The Recognition
About the جایزه نقره‌ای A' Design Award
Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی برنده جایزه نقره‌ای A' Design Award است، شناختی فوق‌العاده معتبر که به طراحی‌های سطح بالای زیبا، والا و تأثیرگذار اعطا می‌شود. برندگان نقره آثاری بسیار درخشان و فوق‌العاده خلاق‌اند که تخصص، استعداد و تیزبینی برجسته طراحان خود را نشان می‌دهند. از Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی انتظار می‌رود اثری شگفت‌انگیز و نمونه باشد که به‌طور چشمگیری حرفه‌ای و عمیقاً نوآورانه است. این طراحی برنده جایزه نقره‌ای A' Design Award اختراعی بسیار قابل‌توجه و ستوده است که سود می‌رساند و مرزهای هنر، علم، طراحی و فناوری را پیش می‌برد. Youngor Fashion Concept Store طراحی داخلی فروشگاه خرده‌فروشی آفرینشی است که به آن بسیار رشک برده می‌شود، خواسته‌ها را بیدار می‌کند، احساسات مثبت می‌آورد و حیرت و شگفتی برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
- Dimensions & Packaging
- The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
- Tags
- Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
- Production Technology
- In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
- Design Challenge
- Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
- Research
- Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
- Inspiration
- The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
- Project Duration
- The project started in February 2018 in Torino and finished in August 2019 in Rimini.
- Operation Flow
- The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
- Patents
- Copyrights belong to Jeffrey Zee, 2019.
- Team Members
- Jeffrey Zee
- Image Credits
- Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.
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