Wild Cook Advertising پوستر by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising پوستر by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 جایزه آهنی A' Design Award in طراحی تبلیغات، بازاریابی و ارتباطات Competition Category.

آهنتبلیغات· 2020

Wild Cook Advertising پوستر

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

جایزه آهنی A' Design Award Winner in تبلیغات Category

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Verified Award Winner

Verify Award Status for #99688

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Colors

The Design

About Wild Cook Advertising پوستر

تبلیغات یکی از مهمترین بخش های ارائه محصول است. برای اینکه بتوانیم یک طرح را ارائه دهیم ، طراحان باید جنبه های اصلی طراحی را درک کنند و برای ارائه آن به شکلی هنری ، باید بر مهمترین ویژگی های آن توجه کنند. طرح ارائه شده پوسترهای تبلیغاتی برای محصولی است که متفاوت می دهد. استعمال دخانیات از سوختن صاف مواد طبیعی گرفته تا مواد غذایی به همین دلیل است که طراحان اصرار داشتند که سوختگی مواد طبیعی و دود ناشی از آنها را نشان دهد. قصد طراحان برانگیختن کنجکاوی خود در مورد تبلیغات بود.

The Recognition

About the جایزه آهنی A' Design Award

Wild Cook Advertising پوستر برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Wild Cook Advertising پوستر انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Wild Cook Advertising پوستر به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad