Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus by Zhang Zhipeng

Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Hopeapalkinto A' Design Award in Pakkausmuotoilu Competition Category.

HopeaPakkaukset· 2020

Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Hopeapalkinto A' Design Award Winner in Pakkaukset Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus

Shiwanyubingshao on kiinalaisen alkoholijuoman pakkaussuunnittelu. Suunnittelun pääasiallisena visuaalisena teemana käytetään leijonatanssia, joka on perinteinen kiinalainen esitystaiteen muoto. Pullo on valmistettu lasista, ja siinä on musta läpinäkyvä ruiskutettu pinta. Pullon muoto perustuu muinaisiin kiinalaisiin viiniastioihin ja siinä on kullattuja yksityiskohtia. Ulkopakkaus on valmistettu mustasta erikoispaperista kohokuvioinnilla. Pakkauksen päälle on sijoitettu kuvitettu leijonanpää. Pakkauksen avaaminen paljastaa leijonanpään värit ja lisää juomiseen juhlallisuuden tuntua.

The Recognition

About the Hopeapalkinto A' Design Award

Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus on Hopeapalkinnon A' Design Award -voittaja, äärimmäisen arvostettu tunnustus, joka myönnetään huippuluokan, upeille ja vaikuttaville designeille. Hopeavoittajat ovat äärimmäisen loistavia ja erittäin luovia teoksia, jotka havainnollistavat suunnittelijoidensa erinomaista asiantuntemusta, lahjakkuutta ja terävyyttä. Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus:n odotetaan olevan ihana, esimerkillinen teos, joka on huomattavan ammattimainen ja syvästi innovatiivinen. Tämä Hopeapalkinnon A' Design Award -voittajadesign on erittäin merkittävä, ihailtu keksintö, joka hyödyttää taiteen, tieteen, designin ja teknologian rajojen laajentamista. Shiwanyubingshao Primary Function: Alkoholijuoman pakkaus on laajalti kadehdittu luomus, joka herättää haluja, tuo myönteisiä tunteita ja sytyttää hämmästystä ja ihmetystä.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng